Reaching the End Consumers within a Free Market - Hospitality Flashcards
What are the two different types of bars from a wine perspective?
- Specialist wine bars
- General Bars
Describe what a Specialist Wine Bar is
A Specialist Wine Bar specializes in selling wine (as well as other non-alcoholic and alcoholic beverages). They are usually independently owned, or part of a small chain.
What is something that both Specialist Wine Bars and Specialist Wine Retailers both have in common?
They both generally have knowledgeable, well-trained staff that can hand-sell wine to customers.
Do Specialist Wine Bars work more with high volume brands of more artisan wines?
They generally work more with smaller producers, and some Specialist Wine Bars even carry super-premium hard to find wines.
General bars generally focus on what kind of wines?
More traditional name brand wines from popular regions and/or made from popular grapes. This is due to the fact that the bar will not prioritize the wine list over other drinks.
The bar could also be themed like Sports Bar or Irish pup where beer or cocktails could be more important.
What are the three categories of restaurants given in the book?
- Non-Destination Restaurants
- Causal Dining
- Fine Dining
Describe what a Non-Destination Restaurant is
It is a restaurant where the meal is not the main focus of the lunchtime or evening. It may just be a stop on the way home, or before catching a movie or concert.
What kind of wine is carried in a Non-Destination Restaurant?
Generally more name brand wines, or wines from popular regions made from popular grapes.
Where does Causal Dining fall between Non-Destination Restaurants and Fine Dining? Why?
Right in the middle. This is due to the fact that is can be used for a quick meal, and a more casual sit-down meal.
What kind of wines are offered in Casual Dining restaurants? What kind of staff training could be expected in these establishments?
More in the mid-price to premium price range. The wines are generally picked for a specific pairing.
The staff will also be sufficiently trained on how to advise guest on which wines to pick based on price, taste and food pairings.
Fine Dining Restaurants could also be called ______ restaurants
Destination
How important are the food and wine pairings in Fine Dining Restaurants?
Very Important. So important that the Restaurant usually has one or more sommeliers on staff, and all the staff receives training on a regular basis.
Some Fine Dining restaurants even off pairing menus which offer food and wine pairings.
What kind of wines are in Fine Dining Restaurants?
The wines at Fine Dining Restaurants are generally super-premium wines. Sometimes they will even use brokers to seek out hard-to-find wines to feature on the restaurants wine list.
