Cost through the supply chain Flashcards

1
Q

What is the first cost that most prospective wineries/producers encounter?

A

Renting or buying land to establish a vineyard.

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2
Q

What factors play into how much a parcel of land may cost?

A
  1. Reputation of a region (Margaux vs Haut-Medoc vs generic Bordeaux)
  2. Scarcity of land
  3. Limited amount of land available in a certain GI
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3
Q

What cost must be incurred to make a newly purchased area of land operational?

A
  • Surveying of the land to make sure it is suitable for viticulture and deciding which grapes to plant
  • Site clearance; removing any vegetation, rocks, or maybe even trees
  • Building access roads in the vineyard and between vineyard plots
  • buying plants and vines
  • Buying stakes and wines for trellising
  • potentially installing drainage channels and pipework
  • Establishing an irrigation system if needed
  • Creating windbreaks
  • Buying protective mesh in high hail risk areas
  • Setting up frost protection measures
  • Putting up any fencing or netting for protecting the vines from animals
  • Buying vineyard equipment like tractors, spraying equipment, harvesters, etc…
  • Building sheds for all the equipment
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4
Q

What is the name of cost incurred for establishing a business?

A

Capital cost

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5
Q

Capital cost for establishing a vineyard are very high, but what else can exacerbate the problem of repaying those cost?

A

Vines take at least three years before they come into production

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6
Q

What are some of the ways that prospective producers look to fund these capital cost?

A
  • Loans
  • Finding investors
  • Depending on the country, there may be subsidies to help with the capital cost
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7
Q

What are some things to remember about getting loans or getting money from investors?

A
  • Interest and capital repayments on loans must be factored into the long-term business plan
  • Investors will expect a return on their Investment and a share in the profits
  • Some investors may even want to get involved with managing the business
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8
Q

List the cost associated with managing a vineyard

A
  • Labor cost
  • Machinery and equipment running cost
  • Vineyard treatments
  • Water
  • Electricity
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9
Q

How can labor cost vary between regions or even neighboring vineyards?

A

It depends on how the vineyards are set up.

  • Flat land vs steep hill/mountain sides
  • Availability of cheap labor
  • Vineyard practices (organic vs conventional farming)
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10
Q

How can harvest affect labor cost for producers?

A
  • Producers man hire teams of relatively unskilled workers since harvesting procedures can be taught relatively easily. This labor is relatively inexpensive.
  • However, if there is a labor shortage, the laborers may go choose to work for the highest bidder
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11
Q

Aside from harvest, what do labor cost look like for producers?

A
  • Labor cost during most of the year is carried out by a smaller, more expensive staff. Which usually require higher compensation
  • If there is machinery being used, the staff may shrink, but those staff workers must be trained to use the machines effectively.
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12
Q

What are examples of machinery and equipment running cost?

A
  • Fuel

- Maintenance

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13
Q

Why do conventionally farmed vineyards cost so much to run?

A

Because those types of vineyards use large amounts of agro-chemicals like herbicides, fungicides and insecticides.

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14
Q

Do organic and biodynamic producers still incur cost for vineyard treatments?

A

They still use small quantities of more traditional treatments like sulfur or the Bordeaux mixture (copper sulfate, lime and water), so yes.

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15
Q

List the main costs associated with winemaking

A
  1. Labor
  2. Machinery and Equipment Cost
  3. Winery Materials
  4. Bought-in Fruit
  5. Water
  6. Electricity
  7. Maturation
  8. Packaging
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16
Q

What would classify as ‘Winery Materials’?

A
  • Sugar
  • Acid
  • De-acidifying agents
  • cultured yeast
  • CO2 and/or other inert gases
  • Fining and filtering agents
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17
Q

What are some ways to offset the cost of bought-in fruit?

A

Bought-in fruit is already a significant cost to a winery. But if the winery needs to hit a certain price point, they may take an inexpensive variety (colombard, trebbiano etc…) with a more expensive variety (chardonnay, sauv blanc, etc…)

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18
Q

What factors can affect how much brought-in fruit will cost?

A
  • Vintage
  • Quality upon arrival
  • Grape varietal
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19
Q

Wineries use up a lot of water for sanitation. In regions where water is scarce, water cost are even higher.

What is a way wineries look to offset that cost?

A

Wineries have found it cost-effective to invest in water treatment plants so they can reuse as much water as possible.

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20
Q

Things like refrigeration, ventilation, presses, pumps and lighting use a lot of electricity. As a result, wineries decide to generate their own electricity using what modern invention?

A

Solar Panels

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21
Q

How does maturation affect the final cost of wine?

A
  • Wineries need to have the storage space for the aging vessels
  • New oak barrels can be very expensive, and for some wineries it is an annual expense
  • Skilled labor is needed to monitor and top off the barrels
  • The loss of cash flow due to the aging of wine has to be recouped
22
Q

Most new world wines aged in oak barrels are released with in 1 or 2 years.

Some regions in the old world however have aging stipulations under DOC/DOCG/AOP/DOCa guildlines. Give some examples of regions with extended aging requirements

A
  • Brunello di Montalcino
  • Barolo Riserva
  • Barbaresco Riserva
  • Chianti Classico Riserva
  • Rioja Reserva
  • Rioja Gran Reserva
  • Vintage Champagne cannot be until 3 years after triage
  • Château-Chalon AOP
23
Q

What all is included in Packaging cost?

A
  • Bottles
  • Closures
  • Labels (including someone to design the label)
  • Cartons
  • Pallets
  • Bottling Line (renting or owned)
24
Q

All bottles cost the same, right?

A

Nope. Bottles with glass designs will cost more, as will heavier glass bottles, or uniquely shaped bottles.

25
Q

List the main ways that wine is transported once it has been put into bottle

A
  • Air
  • Road
  • Rail
  • Sea
26
Q

What is the most expensive way to ship wine? Why?

A

By air. The reason it is so expensive is due to the fact that wine bottles heavy relative to their size.

Due to this, wine is only shipped via plane in special circumstances such as the wine being used in a competition or as samples to markets/fairs for high value wines.

27
Q

What is the main benefit of short distance travel via road?

A

It is the quickest, therefore the cheapest method of travel.

28
Q

Is transporting wine via road always the cheapest option?

A

No, in instances where wine is shipped over long distances, for example wine going from Mendoza to New York, shipping cost can get excessively expensive.

29
Q

What are the main factors that can affect the cost of transporting wine by train?

A
  • The length of the journey
  • How the wine is loaded onto the train
  • What route(s) are taken as freight rates vary considerably depending on which route
30
Q

Name the options of how wine can be loaded onto a train

A
  • Via individual pallets (more expensive)
  • Containerization (everything is loaded into a container, which is lifted onto a truck, and then lifted onto the train).
31
Q

What is the cheapest method (in cost per mile) for transporting wine?

A

By Sea

32
Q

What is one of the biggest drawbacks of shipping wine by sea?

A

How long it can take to arrive to its final destination.

33
Q

True or false,

It is generally cheaper to ship wine in ISO tanks or flexitanks than in bottle?

A

True! A flexitank can carry between 24,000-26,000 litres of wine, were as if the wine is already bottled, on 9,000 to 10,000 litres of wine fits into a shipping container

34
Q

What is one major drawback to using an ISO/Flexitanks

A
  • These are only meant to be used for one wine.
35
Q

What is a cost that most consumers do not associate with wine being shipped?

A

That the wine has insurance while it is being transported.

36
Q

What are some of the challenges that wineries need to consider when shipping to different countries? Provide examples

A

What label laws need to be adhered to.

  • If wine is being imported into the EU, the ABV must be shown to the nearest whole of half unit.
  • If wine is being shipped into the United States, bottles need to display a health warning
37
Q

What is a way that wineries plan for labeling requirements ahead of time?

A

If they know that they have a certain percentage of exports to countries with different labeling laws, they will order labels adhering to those countries laws.

Or they just may make labels adhering to all of the laws on a singular label depending on their distributors

38
Q

What is the advantage of a winery working with a distributor?

A

The distributor will help with getting the winery into the market and distributors also have an established list of potential clients

39
Q

What are the main expenses for retailers (meaning both restaurant and retail)?

A
  • Property
  • Labor
  • Equipment and Materials
  • Storage
  • Delivery
40
Q

What expenses are included in the property cost?

A
  • Rent/mortgage payment
  • Getting it furnished
  • electricity
  • water
  • security
  • insurance
41
Q

Why do labor cost vary between employees?

A

This is generally due to the level of skill and expertise difference.

The higher the skill/expertise, the higher wage someone could expect.

42
Q

Why do bars and restaurants have higher labor cost than retail shops?

A

This is due to the need for additional staff to wait on tables and other staff to bus/clean them.

43
Q

What will bottle shops need at the minimum in terms of equipment?

A
  • A till
  • a fridge for chilled wine
  • Shelving
  • Display cabinets
  • decorations
  • cleaning materials
44
Q

What equipment should a bar/restaurant be prepared to purchase?

A
  • Kitchen utensils
  • Bar utensils
  • Tableware
  • Glasswear
45
Q

What is a new expense that some bars and restaurants looking into?

A

Wine preservation systems for their BTG (by the glass) options to prevent oxidation after opening

46
Q

Why do some retail/restaurant/bars decide to house their wine/alcohol off premise? How does this affect the cost of wine?

A

This is usually due to a lack of storage on site, so they must incur an extra cost of a storage unit where the wine can be held until it is needed. This cost is then passed onto the consumer

47
Q

Retail shops need to put their own margin on wine to stay financially viable, what is the general range for the margin in retail shops?

A

30-50%

48
Q

How does the 30-50% margin that retail shops compare to the margin that restaurants will put on a bottle of wine?

A

Usually the margin in restaurants and bars is 200% (i.e.the wine is sold for 3 times what it cost the restaurant to buy?)

49
Q

What are the different ways that wineries can mitigate currency fluctuations?

A
  • Options
  • Fixing the price in the currency of the importer at the date of ordering
  • Buying currency to cover specific orders
  • Entering a contract to fix the exchange rate
  • Trading in USD/EUR
  • Opening a foreign currency account in a local bank
  • Opening an account in an overseas bank
50
Q

Define what an option is

A

Options is one of the key strategies used in currency hedging.

This is done by a retailer taking an option/reserving for a certain amount of wine at an agreed price, or a certain amount of currency at an agreed price.

51
Q

When ordering wine that must come by sea, how will that affect ordering?

A

So if you are a buyer in the UK, and you need to order wine in Australia, it is a 40 day boat trip. If you need to order wines that sell at higher rates during December, you need to order those wines in September.