ratio analysis Flashcards
Purpose of ratio analysis3
To build up a picture of the performance of the company
Absolute figures are of little value. They only provide insights if they can be compared with other relevant amounts in ratios
Examples:
How much sales are generated from fixed assets?
What percentage of sales turns into profit?
Why: Helps compare and understand efficiency, profitability, and overall financial health.
comparisons- with earlier years
Step 1: Compare with earlier years.
Goal: Identify trends over time.
Question: Does the trend represent improvement or a decline?
comparisons with company’s plan
Compare it with the company’s plan.
Is it in line with the company’s expectations as budgeted?
Not generally available in detail to an outside investor.
But company might indicate forward-looking aspects in OFR (Operating and Financial Review).
Compare with those of other companies in the same industry
External standard.
No two companies are exactly alike, in products or in markets.
Different accounting policies used, for example, depreciation, inventory (stock) valuation.
Compare with industrial average.
All the disadvantages of average figures.
Our company might be placed in a particular part of the market and so it is of limited value to compare with average of the industry.
Accounting policies may be different.
But provides a starting point.
Return on shareholders’ equity
Profit after tax x 100%
———————————
Share capital + reserves
Performance of company from the shareholders’ perspective.
Essential to use profit after tax and after interest charges.
Return on capital employed
(Operating Profit (before interest and tax) x 100%) / (Total assets – current liabilities)
Performance of company as a whole.
Measure of management efficiency.
Relates to all sources of long term finance.
Return on total Assets4
operating profit before interest and tax x 100%
——————————————————
total assets
Another variation on measuring how well the assets of the business are used to generate operating profit before deducting interest and tax.
Operating profit on sales
operating profit before interest and tax x 100%
——————————————————
sales (revenue)
perating profit margin’ the higher the better.
Reflects:
degree of competitiveness in the market economic situation.
ability to distinguish products.
ability to control expenses.
Gross profit percentage
Gross profit x 100%
————————————
Sales (revenue)
Concentrates on costs of making goods and services ready for sale.
Small changes in this ratio can be highly significant.
There tends to be a ‘normal’ value for each industry.
Total assets usage
Sales (revenue)
————————
Total assets
Indicates how well a company has used its productive capacity.
Use in trends of what has happened over time.
Non-current (fixed) assets usage
Sales (revenue)
————————
non current assets
Interpreted as how many £s of sales have been generated by each £ of assets i.e. 62 pence of sales for each £1 of non-current (fixed) asset investment.
Acid test/Quick ratio
Current assets minus inventory (stock) : Current liabilities
Stock holding period (inventories holding period)
Average inventories held x 365
———————————————— Cost of sales
How quickly goods move through the business:
Generally, the shorter the better, but too short may risk being ‘out of stock’.
Assumption that year-end figures represent normal level for year.
Customers (debtors) collection period
Trade receivables (debtors) x 365
—————————————————
Credit sales (revenue)
Speed of collecting from credit customers.
Compare with the credit period given, or the normal credit period for the industry.