random sampling 1.2 Flashcards
Name the three methods of random sampling
- Simple random sampling
- Systematic sampling
- *Stratified sampling
How to carry out: Simple random sampling
- every sample has an equal chance of being selected
- in a sampling frame, each item has an identifying number. Use random number generator or ‘lottery sampling’
Advantages of simple random sampling
- Free of bias
- Easy and cheap to implement for small
populations and small samples - Each sampling unit has a known and equal chance of selection
Disadvantages of simple random sampling
*Not suitable when the population size or the sample size is large
* A sampling frame is needed
How to carry out: Systematic Sampling
- Required elements are chosen at regular intervals in ordered list
- Population size (N) / Sample size (n)
–> starting at random item between 1 and K
Advantages of Systematic Sampling
- Simple and quick to use
- Suitable for large samples and large populations
Disadvantages of Systematic sampling
- A sampling frame is needed
- It can introduce bias if the sampling frame is not random
How to carry out: Stratified sampling
- Population is divided into groups and a simple random sample carried out in each group
- Sample size (n) / population size (N)
—> used when sample is large
Advantages of stratified sampling
*Sample accurately reflects the population structure
*Guarantees proportional representation of groups within a population
Disadvantages of stratified sampling
*Population must be clearly classified into distinct strata
* Selection within each stratum suffers from
the same disadvantages as simple random sampling