Random bits of knowledge

Question 1

The marketing mix (4 P’s)

Answer 1

• Product
• Promotion
• Place
• Price

Question 2

The marketing mix (Additional 3 P’s)

Answer 2

• People
• Processes
• Physical Evidence

Question 3

Factors influencing organisational structures

Answer 3

• Size
• Strategy
• Organisational type
• Technological change

Question 4

Inbound logistics

Answer 4

Storing of raw materials

Question 5

Outbound logistics

Answer 5

Moving good along the supply chain to there final destination (eg moving goods to the final consumer)

Question 6

Firm infrastructure

Answer 6

How a company finances activities as a whole

Question 7

4 dimensions of corporate social responsibility (CSR)

Answer 7

• Economic responsibility
• Legal responsibility
• Ethical responsibility
• Philanthropic responsibility

Question 8

Maximum price will lead to excess

Answer 8

Demand

Question 9

Minimum price will lead to

Answer 9

Excess supply

Question 10

Types of competitors Similar size from with similar products

Answer 10

Brand

Question 11

Different types of competitors a imilar products but different markets/different methods

Answer 11

Industry

Question 12

Different types of competitors, directly different products that satisfy the same needs

Answer 12

Form

Question 13

Different types of competitors, different products but compete for the same disposable income

Answer 13

Generic