BCG Matrix Flashcards
1
Q
Star
A
High Market growth High market share - build - cash neural
2
Q
Question mark
A
High market growth, Low market share - Harvest/Build - could result in negative cash flow
3
Q
Cash cow
A
Low market growth high market share - hold harvest - positive cash flow
4
Q
Dog
A
Low market growth low market share - divest (maybe hold of modest cash flows)
5
Q
High market growth, high market share
A
Star - Build - Cash Nueral
6
Q
High market growth, low market share
A
Question mark - Harvest/Build - could result in negative cash flow
7
Q
Low market growth high market share
A
Cash cow - hold harvest - positive cash flow
8
Q
Low market growth, low market share
A
Dog
