Radio Terminology Flashcards

1
Q

What is a Public Service Broadcaster?

A

A media organisation that is seen to offer a public service by catering for a range of tastes and audiences. The main PSBs in the UK: BBC, ITV, Channel 4/5, etc.

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2
Q

What is a Profile?

A

How they are defined to their target audience through their brand identity, e.g presenters/programme style. This includes their aims and ethos.

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3
Q

What is Cross-platform marketing?

A

Where one form is advertised on another media platform e.g BBC1 broadcasting adverts for its radio stations and vice-versa.

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4
Q

What is a Syndicated Output?

A

When radio stations make and sell a programme to other stations, or buy a programme that may be available to other radio stations.

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5
Q

What is Stripping?

A

Where a certain programme is broadcast at the same time everyday, which attracts an audience who associate a particular programme with their daily routine.

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6
Q

What is Audio Streaming?

A

Where listeners can click on a link to play the radio programme instantly, increasing global reach.

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7
Q

What is ‘Window on the World’?

A

The idea that media texts, especially those that show aspects of reality, show the audience the ‘real’ world as it happens.

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8
Q

What is Plurality?

A

A range of content to suit many people.

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9
Q

What is a Niche Audience?

A

A small audience with specialised interests, tastes and backgrounds.

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10
Q

What is an Interactive Audience?

A

The ways in which audiences can become actively involved with a product e.g commenting on a post or live tweeting.

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11
Q

What is an Independent Local Radio?

A

Regional commercial stations that are specific to a certain area of the country, not part of a network group.

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12
Q

What is a National Brand?

A

Regional stations collected into networks, sharing some programmes and syndicated output, such as global radio, Bauer media group, Guardian media group etc.

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13
Q

What is Community Radio?

A

Stations that serve their local areas and produce content of interest to local people, often non-profit and funded by the local community. Many presenters have started out here.

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14
Q

What is Hospital Radio?

A

Stations based in hospitals and staff by volunteers, broadcasting in the UK. Many presenters have started out here.

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