R19 Questions Flashcards
What is the power law distribution of social actual media? And in simpler terms, explain what it means for how memes propagate on the internet.
Power law distribution: the probability of a meme being shared a given number of times is equal to the square of the inverse of the number of times it is shared.
It’s harder for something to go viral than we expect, and it’s independent of the quality of the meme.
Our limited capacity to pay attention combined with information overload constrains the _________ of items people view/and or share, which leads to changes in the _______ of shared items.
number and quality
What percent of “bot infiltration” is enough to spur the propagation of poor-quality information through a network?
more than 1 percent
What is the confirmation bias?
Confirmation bias is fitting or adjusting the understanding/interpretation of new information so that it fits in with what we already know.
What is complex contagion and how does it work with the mere exposure effect to increase the popularity of some social media items, independent of their quality?
Complex contagion is when people are repeatedly exposed to an idea from many sources.
We are more likely to adopt and reshare it.
