Quizbowl Vol. 8, 101-200 Flashcards
study 100 terms
When product changes
Planned obsolescence
An alteration
Product Modification
A creative thinking technique that involves making connections
Synectics
When a product is removed
Recall
A short product mix
Shallow product mix
Offering several products for sale
Bundling
When one company can satisfy customer needs
Competitive advantage
Elements that remind customers
Brand cues
Consumer goods purchased frequently
Convenience
A combination of marketing communication channels
Promotional mix
Commercials that are designed to scare
Fear-based advertisements
ISP
Internet service provider
Channels of communication used by businesses
Advertising media
Text of an advertisement
Copy
Marketing communication sent to customers
Direct mail
Unsolicited marketing messages
Spam
The part of promotional planning and that includes creating television
Media planning
A creative thinking technique that involves drawing words
Mind mapping
Displaying a product
Visual merchandising
A body of customers
Clientele
Text that is set in large type
Headline
The name of an organization or individual that might be interested in a salesperson
Referral
When employee’s earnings
Commission
Luring customers into a store for one item
Bait-and-Switch
The reason of benefit that causes people
Buying motive
Positive recognition
Praise
Evaluative information given by coworkers
Peer
An informal objection
Complaint
Key events that influence the outcome
Critical Incidents
Obstructions
Obstacles
A workforce that is varied
Diverse
To judge one’s own
Self-appraisal
A judgement intended to bring about positive change
Constructive criticism
Evaluating an employee’s work activities
Assessment
Letting a person know you have received
Recognition/ Acceptance
Beginning a staff meeting
Time
A formal objection
Grievance
An action intended to correct
Remedial
An impartial work environment
Unbiased
Following an employee’s improvement
Tracking
What is the management function that monitors
Controlling
Employees’ work in excess
Overtime
A festive activity
Party
The main point of completing a set of instructions
Goal
Amending an employee’s behavior
Counseling
The portion assigned for achievement
Quota
Team building exercises encourage employees to think in and out of the box
Creatively
Providing an employee with a plaque
Formal
A task that involves assigning salespeople
Territories
An outline of organized activities to be completed
Checklist
Planning to take advantage of opportunities
Proactive
Choosing the paths that goods will take
Channels of Distributions
When a business makes it’s products available in all
Intensive
An organized way of continuously gathering, sorting
Marketing-Information Management System
When an international business has the competitive advantage
Better
A market that is narrowed down to a target
Niche
What is a marketing tool that investigates
SWOT analysis
A business uses its marketing plan to attract its target customers
Strategies
An organizations portion of the total industry
Share
A business calculates its liquidity ratio
Cash
The product mix that a business offers in order to meet its market’s needs
Assortment
Activities and benefits provided by a business to its customers
Customer service
A product mix strategy in which a business creates a certain image
Positioning
When the performance of a marketing plan fails
Corrective
Another name for the bottom up approach
Build-up
The government policy that set levels of government spending
Fiscal
A business calculating the sum of money to pay employees
Payroll
A business choosing the particular group of customers
Target market
When a company wants to obtain a sizable loan
Business plan
The “O”
Opportunities
A manger’s personal code of ethnics
Role model
A business calculating the amount of money that it spends
Payments
The top-down approach of forecasting sales
Balance sheet
When selecting a new employee
Education
Salaries, vacation, health
Compensation package
What kind of statements should you avoid
Negative/bad
Phrases that cannot be understood literally
Idioms
To communicate effectively
Audience
A person who has a consistently negative
Pessimist
Ingrid completes activities
Responsible
What is the insurance purchased by employers
Workers’ compensation
Scrapes, cuts and punctures
Wounds
Who is the person who pays the premiums
Policyholder
A unexpected happening that may result
Accident
Sprains, wounds and burns
Injuries
To prevent product tampering
Blisterpacks
Why do some governments develop laws
To protect consumers
What word is often used in advertising
You
Copywriters who develop advertisements
Target audience
Laundry detergent, stain remover and fabric softener
Product line
John’s supervisor
Workshop
A person who assumes a leadership role
Personal authority
What leadership style allows employees to determine
Laissez-faire
What leadership theory maintains that individuals are born
Trait
So new employees become familiar with workplace surroundings
Tour
An accountant verifies
Audit
When selecting channels of distribution
Location
What advertising strategy do business owners use
Flighting
A business owner must pay its lending institution
Prepayment Penalty
Financial institution may not loan money
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