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QuizBowl > Quizbowl Vol. 8, 101-200 > Flashcards

Quizbowl Vol. 8, 101-200 Flashcards

study 100 terms

1
Q

When product changes

A

Planned obsolescence

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2
Q

An alteration

A

Product Modification

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3
Q

A creative thinking technique that involves making connections

A

Synectics

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4
Q

When a product is removed

A

Recall

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5
Q

A short product mix

A

Shallow product mix

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6
Q

Offering several products for sale

A

Bundling

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7
Q

When one company can satisfy customer needs

A

Competitive advantage

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8
Q

Elements that remind customers

A

Brand cues

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9
Q

Consumer goods purchased frequently

A

Convenience

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10
Q

A combination of marketing communication channels

A

Promotional mix

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11
Q

Commercials that are designed to scare

A

Fear-based advertisements

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12
Q

ISP

A

Internet service provider

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13
Q

Channels of communication used by businesses

A

Advertising media

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14
Q

Text of an advertisement

A

Copy

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15
Q

Marketing communication sent to customers

A

Direct mail

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16
Q

Unsolicited marketing messages

A

Spam

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17
Q

The part of promotional planning and that includes creating television

A

Media planning

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18
Q

A creative thinking technique that involves drawing words

A

Mind mapping

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19
Q

Displaying a product

A

Visual merchandising

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20
Q

A body of customers

A

Clientele

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21
Q

Text that is set in large type

A

Headline

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22
Q

The name of an organization or individual that might be interested in a salesperson

A

Referral

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23
Q

When employee’s earnings

A

Commission

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24
Q

Luring customers into a store for one item

A

Bait-and-Switch

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25
Q

The reason of benefit that causes people

A

Buying motive

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26
Q

Positive recognition

A

Praise

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27
Q

Evaluative information given by coworkers

A

Peer

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28
Q

An informal objection

A

Complaint

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29
Q

Key events that influence the outcome

A

Critical Incidents

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30
Q

Obstructions

A

Obstacles

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31
Q

A workforce that is varied

A

Diverse

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32
Q

To judge one’s own

A

Self-appraisal

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33
Q

A judgement intended to bring about positive change

A

Constructive criticism

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34
Q

Evaluating an employee’s work activities

A

Assessment

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35
Q

Letting a person know you have received

A

Recognition/ Acceptance

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36
Q

Beginning a staff meeting

A

Time

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37
Q

A formal objection

A

Grievance

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38
Q

An action intended to correct

A

Remedial

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39
Q

An impartial work environment

A

Unbiased

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40
Q

Following an employee’s improvement

A

Tracking

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41
Q

What is the management function that monitors

A

Controlling

42
Q

Employees’ work in excess

A

Overtime

43
Q

A festive activity

A

Party

44
Q

The main point of completing a set of instructions

A

Goal

45
Q

Amending an employee’s behavior

A

Counseling

46
Q

The portion assigned for achievement

A

Quota

47
Q

Team building exercises encourage employees to think in and out of the box

A

Creatively

48
Q

Providing an employee with a plaque

A

Formal

49
Q

A task that involves assigning salespeople

A

Territories

50
Q

An outline of organized activities to be completed

A

Checklist

51
Q

Planning to take advantage of opportunities

A

Proactive

52
Q

Choosing the paths that goods will take

A

Channels of Distributions

53
Q

When a business makes it’s products available in all

A

Intensive

54
Q

An organized way of continuously gathering, sorting

A

Marketing-Information Management System

55
Q

When an international business has the competitive advantage

A

Better

56
Q

A market that is narrowed down to a target

A

Niche

57
Q

What is a marketing tool that investigates

A

SWOT analysis

58
Q

A business uses its marketing plan to attract its target customers

A

Strategies

59
Q

An organizations portion of the total industry

A

Share

60
Q

A business calculates its liquidity ratio

A

Cash

61
Q

The product mix that a business offers in order to meet its market’s needs

A

Assortment

62
Q

Activities and benefits provided by a business to its customers

A

Customer service

63
Q

A product mix strategy in which a business creates a certain image

A

Positioning

64
Q

When the performance of a marketing plan fails

A

Corrective

65
Q

Another name for the bottom up approach

A

Build-up

66
Q

The government policy that set levels of government spending

A

Fiscal

67
Q

A business calculating the sum of money to pay employees

A

Payroll

68
Q

A business choosing the particular group of customers

A

Target market

69
Q

When a company wants to obtain a sizable loan

A

Business plan

70
Q

The “O”

A

Opportunities

71
Q

A manger’s personal code of ethnics

A

Role model

72
Q

A business calculating the amount of money that it spends

A

Payments

73
Q

The top-down approach of forecasting sales

A

Balance sheet

74
Q

When selecting a new employee

A

Education

75
Q

Salaries, vacation, health

A

Compensation package

76
Q

What kind of statements should you avoid

A

Negative/bad

77
Q

Phrases that cannot be understood literally

A

Idioms

78
Q

To communicate effectively

A

Audience

79
Q

A person who has a consistently negative

A

Pessimist

80
Q

Ingrid completes activities

A

Responsible

81
Q

What is the insurance purchased by employers

A

Workers’ compensation

82
Q

Scrapes, cuts and punctures

A

Wounds

83
Q

Who is the person who pays the premiums

A

Policyholder

84
Q

A unexpected happening that may result

A

Accident

85
Q

Sprains, wounds and burns

A

Injuries

86
Q

To prevent product tampering

A

Blisterpacks

87
Q

Why do some governments develop laws

A

To protect consumers

88
Q

What word is often used in advertising

A

You

89
Q

Copywriters who develop advertisements

A

Target audience

90
Q

Laundry detergent, stain remover and fabric softener

A

Product line

91
Q

John’s supervisor

A

Workshop

92
Q

A person who assumes a leadership role

A

Personal authority

93
Q

What leadership style allows employees to determine

A

Laissez-faire

94
Q

What leadership theory maintains that individuals are born

A

Trait

95
Q

So new employees become familiar with workplace surroundings

A

Tour

96
Q

An accountant verifies

A

Audit

97
Q

When selecting channels of distribution

A

Location

98
Q

What advertising strategy do business owners use

A

Flighting

99
Q

A business owner must pay its lending institution

A

Prepayment Penalty

100
Q

Financial institution may not loan money

A

Score

QuizBowl (3 decks)

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