Quiz One Study Guide Flashcards
What are the key factors that should be considered in establishing trust with consumers?
Show consumers that we are trustworthy.
-competent
-reliable
-confident
-vulnerable
-honest
—> people trust the trustworthy, listen and communicate with consumers
What livestock production claims are most important to consumers?
- animals were not administered growth hormones
- no GMOs used in production
- animals were humanely raised
What are important differences when considering how information is communicated to consumers?
By understanding the differences in consumers (gender, income, education, etc.), you can cater more to their ideas
What key roles does government play is supporting agriculture?
-mandates
-subsidies
-providing protection from competitors
What do consumers consider the most important roles for government in supporting agriculture?
-government intervention in domestic ag markets
-protecting domestic producers from foreign competition
What are the three primary roles that media plays for society?
- keep you informed
- expand your perspectives
- hold authority accountable
Explain how media influences norms and attitudes of the general public.
The media brings information that you may not have had access to otherwise, but be careful of the writers own opinions or bias in the article. They bring in new perspectives so we can learn about new things, but sources may not be reliable. Bringing light to things people need to know… but it can bring twisted stories to light.
In what ways can producers influence the media?
being trustworthy
- transparent about mistakes
- show journalists how the operation works
- build a relationship with journalists
Describe global trends in production of meat and milk.
The US livestock industry has lower breeding stock numbers but continues to find efficiencies (genetics, nutrition, etc.) to produce more and more products (beef, pork, dairy, poultry, etc).
What factors influence the global trends in production?
Higher feed costs = lower slaughter weights, fewer beef cows retained
Why is an understanding in economics important in animal agriculture?
Understanding basic economic principles is important to the industry: Supply and Demand
Describe and define a local food system.
- geography - centralize within a specific region
- sustainable production - environment, labor, animal welfare
- connection to consumers, give them information
- short food supply chain
What is key in a local food system?
??? creating a relationship with consumers ???
What are the benefits of community food systems?
more jobs (communities), reduced costs and better benefits (farmers), better nutrition (consumers), a self reliant, food secure community
