Quiz #5 Flashcards
Public Opinion
the aggregate of individual attitudes or beliefs shared by some portion of the adult population. There are many different publics of many different opinions
Polling
a method of systematically questioning a small selected sample of respondents who are deemed representative of whole population
Political socialization
the process whereby people acquire their basic political values, attitudes, beliefs, and patterns of citizenship
Agents of socialization
Family
Education
Religion
Peers
Race
Sex/gender gap
Social class
Generational cohorts/key events
Media
Channels of mass communication
Main goals of media
1) Agenda setting
2) priming
3) framing
4) soundbite
5) spin/spin doctor
Agenda setting
Determining which public policy solutions will be debated or considered
Priming
Using only certain facts to shape the public response to an issue
Framing
The technique of embedding an issue in particular examples or storylines to alter public perception of an issue
Soundbite
A brief/memorable comment that can easily be fit into news broadcast
Spin/spin doctor
An interpretation of political events that is favorable to a politician or party
Madison‘s politics of faction
Involve…
Social movements
Political parties
Interest groups
James Q Wilson’s typology
- solitary – social
- material - economic
- purposive - ideological
PACs
Stands for “political action committee”
It is a financial wing of interest groups ( access vs rent seeking)
Lobbyists
Agents of interest groups
