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CA 101 > Quiz #4 Prep > Flashcards

Quiz #4 Prep Flashcards

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1
Q

The study of environments and their influence upon people

A

Ecology

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2
Q

The study of how media and communication processes affect human perception, feeling, emotion, and value

A

Media ecology

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3
Q

era or historical age

A

epoch

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4
Q

farther expansion of Media Ecology Theory with focus on the impact of technology on society

A

Laws of Media

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5
Q

Harold Innis’s contention that technology has the power to shape society

A

Bias of communication

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6
Q

The notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media

A

Global village

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7
Q

Organizing concept to understand the laws of media

A

Tetrad

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8
Q

a term coined by Postman that means we live in a society dominated by technology

A

Technopoly

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9
Q

Centers on the principles that society cannot escape the influence of technology, technology brings global lands together, and technology will remain central to virtually all walks of life. In learning about the Media, we ultimately learn about ourselves.

A

Media Ecology Theory

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10
Q

What are the 3 assumptions of Media Ecology?

A
  1. ) Media infuse nearly every act and action of society
  2. ) Media Fix our perceptions and organize our experiences
  3. ) Media Ties the World Together
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11
Q

What are the 3 assumptions of Media Ecology?

A
  1. ) Media infuse nearly every act and action of society
  2. ) Media Fix our perceptions and organize our experiences
  3. ) Media Ties the World Together
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12
Q

What are the 4 distinct epochs in media history

A

Tribal Era, Literate Era, Print Era an Electronic Era

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13
Q

It is the age when oral tradition was embraced and hearing was the paramount sense

A

Tribal Era

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14
Q

Age when written communication flourished and the eye became the dominant sense organ

A

Literate Era

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15
Q

The age when gaining information through the printed word was customary, and seeing continued as the dominant sense.

A

Print Era

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16
Q

It is the high-definition communication that demands little involvement from a viewer, listener, or reader. It provides the audience with what they need- in the case of entertainment.

A

Hot Media

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17
Q

Age in which electronic media pervades our senses, allowing for people across the world to be connected

A

Electronic Era

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18
Q

It is the low-definition
communication that demands active involvement from a viewer, listener, or reader. It requires a high degree of
participation (low definition).

A

Cold Media

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19
Q

What are the 4 laws of Media?

A

Enhancement, Obsolescence, Retrieval, Reversal.

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20
Q

It is the law that states media amplify or strengthen society

A

Enhancement

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21
Q

Law that states media eventually render something obsolete or out of date

A

Obsolescence

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22
Q

Law that states media restore something that was once lost

A

Retrieval

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23
Q

Law that states media will- when pushed to their limit - produce or become something else

A

Reversal

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24
Q

The study of social production of meaning from sign

systems; the analysis of anything that can stand for something else.

A

Semiotics

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25
Q

a descriptive sign system without ideological content

A

Denotative sign system

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26
Q

A mythic sign that has lost its historical referent form without substance

A

Connotative sign system

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27
Q

The process of unmasking contradictions within a text; debunking

A

Deconstruction

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28
Q

Knowledge presented as common sense or natural, especially when its social construction is ignored or suppressed.

A

Ideology

29
Q

The connonative meaning that signs carry wherever they go; my makes what is cultural seem natural.

A

Myth

30
Q

the inseparable combination of the signifier and the signified

A

sign

31
Q

The physical form of the sign as we perceive it through our sense; an image

A

Signifier

32
Q

The meaning we associate with the sign

A

Signified

33
Q

Peirce’s view of the relationships among the object, representative, and interpretant

A

Triadic model

34
Q

The goal of this theory focuses on interpreting both verbal and non-verbal sign systems to uncover their meanings and what they represent apart from their literal definitions

A

Semiology/ Semiotics

35
Q

Proponent of Semiotics

A

Ronald Barthes

36
Q

Verbal side is called of semiotics is _____

A

linguistics

37
Q

The study of signs and sign-using behavior

A

Semiotics/semiology

38
Q

The life of signs within society

A

Semiotics

39
Q

Who developed the new triadic model of signs?

A

Charles Sanders Pierce

40
Q

What are the three elements of the triadic model of signs?

A

Object, Representamen, and Interpretant

41
Q

Something beyond the signs to which signs refer: it could be a physical object, an action or an idea

A

Object

42
Q

The form that the signs take. Pierce referred to it as the sign. Similar to Saussure’s signifier

A

Representamen

43
Q

The sense of the sign made in the mind of the interpreter

A

Interpretant

44
Q

Similar to Saussure’s signified

A

Interpretant

45
Q

Similar to Saussure’s signifier

A

Representamen

46
Q

Words have _______ with the thing it refers to

A

no direct relationship

47
Q

Three kinds of signs based on their relationship between their sign vehicle the other 2 components

A

Symbolic signs, iconic signs, and indexical signs

48
Q

bear no resemblance to the object it refers to. Arbitrary association and culture must be learned as a matter of convention

A

Symbolic Signs

49
Q

Have perceived resemblance to the object they portray. They can look, sound, taste, smell or feel similar

A

Iconic Signs

50
Q

Are directly connected with their referents spatially, temporarily or by cause and effect

A

Indexical signs

51
Q

They believed that indexical connection should be ______, rather than created or retrieved in film-making. That way, the movie will evoke ____ instead of ___ the real world

A

They believed that indexical connection should be captured, rather than created or retrieved in film-making. That way, the movie will evoke reality instead of reveal the real world

52
Q

According to Barthes, the image of the wrestler’s physique is the ___

A

Signifier

53
Q

The concept of baseness is ___

A

signified

54
Q

The combination of the two- the villainous body is the ____

A

sign

55
Q

Image of President John F. Kennedy is the ____

A

Signifier

56
Q

value is a half-dollar is ___

A

signified

57
Q

Who claimed that every ideological sign is a result of two interconnected sign systems?

A

Barthes

58
Q

____ is the key to transforming a neutral sign into an ideological idea tool.

A

Connotative side-step

59
Q

What is the goals of semiology

A

to discover and unmask the signs that control the images of society

60
Q

____ in mass media creates layers of connotation that reaffirms the _____

A

Symbols and status quo

61
Q

___ as wells as issues of ___ and ___, are integral to mass communication

A

Signs, power, dominance

62
Q

who developed the triadic model of signs?

A

Charles Sanders Peirce

63
Q

Who is the proponent of semiotics

A

Roland Barthes

64
Q

phrase referring to the way people adapt to their environment

A

ratio of senses

65
Q

Media Ecology Theory is best known for this catchphrase

A

The medium is the message

66
Q

The ___ is secondary to the medium

A

mediated message

67
Q

It is ___ that mostly affects our unconscious state

A

medium

68
Q

He coined the term technopoly

A

Postman

69
Q

Is considered as the “pillar of media ecology”

A

Postman

CA 101 (2 decks)

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