Quiz #4 Prep

Question 1

The study of environments and their influence upon people

Answer 1

Ecology

Question 2

The study of how media and communication processes affect human perception, feeling, emotion, and value

Answer 2

Media ecology

Question 3

era or historical age

Answer 3

epoch

Question 4

farther expansion of Media Ecology Theory with focus on the impact of technology on society

Answer 4

Laws of Media

Question 5

Harold Innis’s contention that technology has the power to shape society

Answer 5

Bias of communication

Question 6

The notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media

Answer 6

Global village

Question 7

Organizing concept to understand the laws of media

Answer 7

Tetrad

Question 8

a term coined by Postman that means we live in a society dominated by technology

Answer 8

Technopoly

Question 9

Centers on the principles that society cannot escape the influence of technology, technology brings global lands together, and technology will remain central to virtually all walks of life. In learning about the Media, we ultimately learn about ourselves.

Answer 9

Media Ecology Theory

Question 10

What are the 3 assumptions of Media Ecology?

Answer 10

1. ) Media infuse nearly every act and action of society
2. ) Media Fix our perceptions and organize our experiences
3. ) Media Ties the World Together

Question 11

What are the 3 assumptions of Media Ecology?

Answer 11

1. ) Media infuse nearly every act and action of society
2. ) Media Fix our perceptions and organize our experiences
3. ) Media Ties the World Together

Question 12

What are the 4 distinct epochs in media history

Answer 12

Tribal Era, Literate Era, Print Era an Electronic Era

Question 13

It is the age when oral tradition was embraced and hearing was the paramount sense

Answer 13

Tribal Era

Question 14

Age when written communication flourished and the eye became the dominant sense organ

Answer 14

Literate Era

Question 15

The age when gaining information through the printed word was customary, and seeing continued as the dominant sense.

Answer 15

Print Era

Question 16

It is the high-definition communication that demands little involvement from a viewer, listener, or reader. It provides the audience with what they need- in the case of entertainment.

Answer 16

Hot Media

Question 17

Age in which electronic media pervades our senses, allowing for people across the world to be connected

Answer 17

Electronic Era

Question 18

It is the low-definition
communication that demands active involvement from a viewer, listener, or reader. It requires a high degree of
participation (low definition).

Answer 18

Cold Media

Question 19

What are the 4 laws of Media?

Answer 19

Enhancement, Obsolescence, Retrieval, Reversal.

Question 20

It is the law that states media amplify or strengthen society

Answer 20

Enhancement

Question 21

Law that states media eventually render something obsolete or out of date

Answer 21

Obsolescence

Question 22

Law that states media restore something that was once lost

Answer 22

Retrieval

Question 23

Law that states media will- when pushed to their limit - produce or become something else

Answer 23

Reversal

Question 24

The study of social production of meaning from sign

systems; the analysis of anything that can stand for something else.

Answer 24

Semiotics

Question 25

a descriptive sign system without ideological content

Answer 25

Denotative sign system

Question 26

A mythic sign that has lost its historical referent form without substance

Answer 26

Connotative sign system

Question 27

The process of unmasking contradictions within a text; debunking

Answer 27

Deconstruction

Question 28

Knowledge presented as common sense or natural, especially when its social construction is ignored or suppressed.

Answer 28

Ideology

Question 29

The connonative meaning that signs carry wherever they go; my makes what is cultural seem natural.

Answer 29

Myth

Question 30

the inseparable combination of the signifier and the signified

Answer 30

sign

Question 31

The physical form of the sign as we perceive it through our sense; an image

Answer 31

Signifier

Question 32

The meaning we associate with the sign

Answer 32

Signified

Question 33

Peirce's view of the relationships among the object, representative, and interpretant

Answer 33

Triadic model

Question 34

The goal of this theory focuses on interpreting both verbal and non-verbal sign systems to uncover their meanings and what they represent apart from their literal definitions

Answer 34

Semiology/ Semiotics

Question 35

Proponent of Semiotics

Answer 35

Ronald Barthes

Question 36

Verbal side is called of semiotics is _____

Answer 36

linguistics

Question 37

The study of signs and sign-using behavior

Answer 37

Semiotics/semiology

Question 38

The life of signs within society

Answer 38

Semiotics

Question 39

Who developed the new triadic model of signs?

Answer 39

Charles Sanders Pierce

Question 40

What are the three elements of the triadic model of signs?

Answer 40

Object, Representamen, and Interpretant

Question 41

Something beyond the signs to which signs refer: it could be a physical object, an action or an idea

Answer 41

Object

Question 42

The form that the signs take. Pierce referred to it as the sign. Similar to Saussure's signifier

Answer 42

Representamen

Question 43

The sense of the sign made in the mind of the interpreter

Answer 43

Interpretant

Question 44

Similar to Saussure's signified

Answer 44

Interpretant

Question 45

Similar to Saussure's signifier

Answer 45

Representamen

Question 46

Words have _______ with the thing it refers to

Answer 46

no direct relationship

Question 47

Three kinds of signs based on their relationship between their sign vehicle the other 2 components

Answer 47

Symbolic signs, iconic signs, and indexical signs

Question 48

bear no resemblance to the object it refers to. Arbitrary association and culture must be learned as a matter of convention

Answer 48

Symbolic Signs

Question 49

Have perceived resemblance to the object they portray. They can look, sound, taste, smell or feel similar

Answer 49

Iconic Signs

Question 50

Are directly connected with their referents spatially, temporarily or by cause and effect

Answer 50

Indexical signs

Question 51

They believed that indexical connection should be ______, rather than created or retrieved in film-making. That way, the movie will evoke ____ instead of ___ the real world

Answer 51

They believed that indexical connection should be captured, rather than created or retrieved in film-making. That way, the movie will evoke reality instead of reveal the real world

Question 52

According to Barthes, the image of the wrestler's physique is the ___

Answer 52

Signifier

Question 53

The concept of baseness is ___

Answer 53

signified

Question 54

The combination of the two- the villainous body is the ____

Answer 54

sign

Question 55

Image of President John F. Kennedy is the ____

Answer 55

Signifier

Question 56

value is a half-dollar is ___

Answer 56

signified

Question 57

Who claimed that every ideological sign is a result of two interconnected sign systems?

Answer 57

Barthes

Question 58

____ is the key to transforming a neutral sign into an ideological idea tool.

Answer 58

Connotative side-step

Question 59

What is the goals of semiology

Answer 59

to discover and unmask the signs that control the images of society

Question 60

____ in mass media creates layers of connotation that reaffirms the _____

Answer 60

Symbols and status quo

Question 61

___ as wells as issues of ___ and ___, are integral to mass communication

Answer 61

Signs, power, dominance

Question 62

who developed the triadic model of signs?

Answer 62

Charles Sanders Peirce

Question 63

Who is the proponent of semiotics

Answer 63

Roland Barthes

Question 64

phrase referring to the way people adapt to their environment

Answer 64

ratio of senses

Question 65

Media Ecology Theory is best known for this catchphrase

Answer 65

The medium is the message

Question 66

The ___ is secondary to the medium

Answer 66

mediated message

Question 67

It is ___ that mostly affects our unconscious state

Answer 67

medium

Question 68

He coined the term technopoly

Answer 68

Postman

Question 69

Is considered as the "pillar of media ecology"

Answer 69

Postman