QUIZ 4 Flashcards
Firms that enjoy a long lasting advantage are said to have a
Sustainable competitive advantage
Organizational assets that are difficult to quantify, such as knowledge, are called
Intangible resources tangible resources
Those resources that are most likely to lead to a competitive advantage are
Intangible resources tangible resource
A measure of a firms ability to pay short term obligations
Liquidity
A measure of a firms total debt relative to its equity is
Leverage
Dividing organizational processes into distinct activities that create value for the customer is
The value chain
In a budget hotel activities associated with chain level support are
Legal
In a budget hotel activities associated with property level support are
Local purchasing
Hotel activities associated with the chain level core activities are
Reservations
Activities associated with the property level core in a hotel are
Check out
Core associated with the property level are
Property maintenance
What is the first stage of visionary leadership
Envisioning the organization in the future
Underlying philosophies that guide the decisions and behavior of a firm are
Core values