Quiz 4

Question 1

Types of qualities people search for while shopping

Answer 1

Search qualities
Experience qualities
Credence qualities

Question 2

Search qualities

Answer 2

Lots of research can be done - cars, houses (goods)

Question 3

Experience qualities

Answer 3

Easy to evaluate after it has been purchased (services)

Question 4

Credence qualities

Answer 4

Hard to evaluate (root canal, car repair)

Question 5

Characteristics of service

Answer 5

4 I’s - Intangibility, inseparability, inconsistency, inventory

Question 6

Intangibilitiy

Answer 6

Knowledge from a college lecture, Disney experience

Question 7

Inseparability

Answer 7

Go to hair salon to get cut - services combined, need one for other

Question 8

Inconsistency

Answer 8

Lawyers from Harvard vs University of Phoenix

Question 9

Inventory

Answer 9

of doctors to treat colds, changes and hard to measure

Question 10

Dimensions of Service Quality

Answer 10

RATER
Reliability
Assurance
Tangibles
Empathy
Responsiveness

Question 11

God Complex

Answer 11

Thinking your way is right and you have right answer (remember importance of trial and error)

Question 12

Parametric statistics

Answer 12

care about the population

Question 13

What boosts an ad’s sharing (viral) power?

Answer 13

Combining information and emotional approach

Question 14

What is consumer culture theory

Answer 14

Study of consumption behaviors and choices from a social and cultural point of view.