Quiz 3

Question 1

Old school values

Answer 1

handshakes, being loyal to your team, work ethic, politeness, traditionalism, role model etc

Question 2

MSW (goes with old school values)

Answer 2

Materialism, social responsibility, winning

Question 3

Mean

Answer 3

Central tendency

Question 4

Standard deviation

Answer 4

Spread

Question 5

ANOVA

Answer 5

tests an F-load of mean (3, 4, 5, more) - also known as full model (Analysis of variance)
If a study uses this, it is testing 3, 4, 5 groups

Question 6

T-Test

Answer 6

Tests two means

Question 7

Primary vs Selective demand

Answer 7

primary means everyone needs something (milk, original cell phones etc)

Question 8

Stages of the product life cycle

Answer 8

Introduction, growth, maturity , decline

Question 9

A good logo should be what

Answer 9

F- familiar, R- recognizable, E- elicit a consensual held meaning in target market, E- emotionally positive

Question 10

Elements of brand love

Answer 10

What are the elements of brand love - Self-brand integration (I am a “this”) , positive emotional connections, separation distress, confident attitudes, positive attitude valence (positive feeling, and you think it is good), long term relationships, passion-driven behaviors

Question 11

Brand equity

Answer 11

willing to pay more for something (name value)

Question 12

Brand extension

Answer 12

expanding brand to include more items (Method cleaning products - don’t want to start a new company for new soap, use Method because people already know the brand and trust it, etc)

Question 13

Positioning

Answer 13

think perception

Question 14

Need for cognition

Answer 14

we need to think, process, figure things out.