Quiz 4

Question 1

Pull strategy

Answer 1

A promotion strategy that calls spending a lot on consumer advertising and promotion to induce final sale.

Question 2

5 major promotional tools

Answer 2

Advertising, personal selling, public relations, direct and digital marketing, sales promotion

Question 3

3 of the 8 promotional tools

Answer 3

Samples , coupons, rebates

Question 4

6 form of traditional marketing

Answer 4

Face to face selling, direct mail marketing, catalog marketing, telemarketing, direct response tv marketing, kiosk marketing

Question 5

1 of the 3 digital marketing

Answer 5

Online marketing,social media marketing, mobile marketing

Question 6

Push strategy

Answer 6

Using the sales force and trade promotion to push the product through channels