Business Planning 1,2

Question 1

Product developer

Answer 1

One who takes products from concept to completion

Question 2

Collaborative supply chain

Answer 2

Interactive network of manufacturing specialists.

Question 3

Scm

Answer 3

Supply chain management

Question 4

Example of scm

Answer 4

Li & fung

Question 5

2 types of industries - business

Answer 5

Growth - not saturated, high price, high tech (hybrid cars/electric cars)

Mature - stable sales and High competition (apparel industry)

Question 6

Sneakerization

Answer 6

Process of taking an inexpensive product to a cutting edge/specialty product. (Nike)

Question 7

2 types of integration

Answer 7

Vertical - consolidate

Horizontal - acquisition, licensing

Question 8

Cad

Answer 8

Computer aided design

Question 9

Pos

Answer 9

Point of sale

Question 10

Plm

Answer 10

Product lifestyle management

Question 11

Signature store brand

Answer 11

Sells through their own channel and other retailers

Question 12

Store brand

Answer 12

Sells only through their channel

Question 13

Private brand

Answer 13

Products developed for exclusive distribution by retailer

Question 14

Globalization

Answer 14

Expanding abroad 95% overseas

Question 15

Merchandise planning

Answer 15

Planning, development, and presentation of the product from concept to delivery

Question 16

Breadth of line

Answer 16

Number of styles offered

Question 17

Depth of line

Answer 17

Quantity of a single style

Question 18

Significant date

Answer 18

Delivery date

Question 19

Creative planning

Answer 19

Tracks tends and interprets them for the company’s target market

Question 20

Technical planning

Answer 20

Further defines styles by developing fit standards, materials, and construction specifications

Question 21

Prototype

Answer 21

Sample garment

Question 22

Production planning

Answer 22

Links merchandising, design, and technical design decisions to the actual construction of the products.

Question 23

North American industry classification system

Answer 23

Use

Question 24

Seasons

Answer 24

Fall/winter , spring summer 4-6

Question 25

Brand

Answer 25

A distinctive name or logo to identify products or services.

Question 26

Brand portolio

Answer 26

Multiple brands managed by a single company

Question 27

Brand licensing

Answer 27

Exclusive nights to produce or sell products under a proprietary brand name.

Question 28

Co branding

Answer 28

Partnership between a designer and a retailer.

Question 29

What is product development fundamentals?

Answer 29

The strategic, creative, technical, production and distribution planning of goods having a perceived value for a well defined consumer group; they are designed to reach the market place when they are ready to buy.