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Marketing > Quiz 4 > Flashcards

Quiz 4 Flashcards

1
Q

Types of segmentation

A

Geographic
Demographic
Psychographic
Behavioral

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2
Q

Keys to a good segmentation

A

ISASDA

Identifiable
Substantial
Accessible
Stable
Differentiable
Actionable

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3
Q

How to select your target?

A

Market Size

Expected Growth

Cost of Reaching

Competitive Position

Company Compatibility

ALSO

Size of prize vs right to win

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4
Q

Four components of a positioning statement

A

For who/when/where

Relative to what competition

What benefit

Reasons to believe

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Marketing (10 decks)

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