Quiz 3/18

Question 1

Distribution Channels

Answer 1

The revenue a company uses to move its products or services to the world.

Question 2

Four different ways to reach the customer:

Answer 2

-Distributor/Wholesaler
-Jobber/Broker
-Retailer
-Supplier’s Own Sales and Distribution

Question 3

Main decision in choosing the right distribution channel

Answer 3

Wether to go direct or indirect

Question 4

Indirect vs. Direct is determined by:

Answer 4

-Level of Control
-Level of Cost
-Level of Coverage

Question 5

Vertical Integration pros and cons:

Answer 5

Pros: Increase level of control and decrease markup costs

Cons: Takes investment and coordination

Question 6

Wholesalers

Answer 6

Buy bulk quantities from the manufacture and sell to retailers

Question 7

Brokers

Answer 7

Intermediaries who leverage their networks to resell products and services to manufactures.

Question 8

Distribution Channel Order

Answer 8

Manufacture > Wholesaler > Retailer

Question 9

Channel Stewardship

Answer 9

How a company designs, manages, and evolves its channel strategy in light of changing competitive and customer environments

Question 10

Two main types of decisions in channel stewardship:

Answer 10

Design Decisions and Management Decisions

Question 11

Two main categories of retailing:

Answer 11

Store retailing and Non-Store Retailing

Question 12

Retailing Strategy 4Ps:

Answer 12

Pricing, Location, Communication, Merchandise

Question 13

Trends changing the retail environment:

Answer 13

Economic Evolution, Customer Evolution, Technological Evolution