Quiz 4 Flashcards

1
Q

The individuals/organizations/institutions that facilitate the acquisition of political views

A

Agents of Socialization

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2
Q

Polls conducted at polling places on Election Day to project the winner of an election before the polls close

A

Exit Polls

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3
Q

The measurable difference in the way women and men vote for candidates and in the way they view political issues

A

Gender Gap

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4
Q

The impact of an important external event in shaping the views of a generation

A

Generational Effect

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5
Q

The process by which we develop our political views and opinions

A

Political Socialization

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6
Q

In a poll, the group of people whose opinions are of interest and/or whom is desired about

A

Population

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7
Q

The public’s expressed views about an issue at a specific point in time

A

Public Opinion

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8
Q

A survey of a given population’s opinion on an issue/candidate at a particular point in time

A

Public Opinion Polls

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9
Q

A special type of poll that both attempts to skew public opinion about a candidate and provides information to campaigns about candidate strengths and weaknesses

A

Push Polls

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10
Q

A method by which pollsters structure a sample so that it is representative of the characteristics of the target population

A

Quota Sample

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11
Q

A scientific method of selection in which each member of the population has an equal chance of being selected

A

Random Sampling

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12
Q

Margin of error; a statistical calculation of the difference in results between a poll of randomly drawn sample and a poll of the entire population

A

Sampling Error

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13
Q

A process of random sampling where the national population is divided into fourths and certain areas within these regions are selected as representative of the national population

A

Stratified Sampling

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14
Q

Polls that measure changes in public opinion over the course of days/weeks/months by repeatedly asking respondents the same questions and measuring changes in their responses

A

Tracking Polls

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