quiz #3 - marketing

Question 1

It consists of people, equipment, and
procedures to gather, sort, analyze,
evaluate, and distribute needed,
timely, and accurate information to
marketing decision makers.

Answer 1

Marketing information system

Question 2

It sees itself as integrating the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders.

Answer 2

Holistic marketing

Question 3

The central instrument for
directing and coordinating
the marketing effort. It operates at a strategic and tactical level.

Answer 3

Marketing plan

Question 4

The shared experiences, stories, beliefs, and norms that
characterize an organization.

Answer 4

Corporate culture

Question 5

1. Choosing the value
2. Providing the value
3. Communicating the value

Answer 5

Phases of Value Creation and Delivery

Question 6

• Market-sensing process
• New-offering realization process
• Customer acquisition process
• Customer relationship management process
• Fulfillment management process

Answer 6

Core Business Processes

Question 7

1. (Re)define the business concept
2. (Re)shaping the business scope
3. (Re)positioning the company’s brand identity

Answer 7

Maximizing Core Competencies

Question 8

Target marketing decisions

Answer 8

Strategic

Question 9

Value proposition

Answer 9

Strategic

Question 10

Analysis of marketing opportunities

Answer 10

Strategic

Question 11

Product features

Answer 11

Tactical

Question 12

Promotion, merchandising

Answer 12

Tactical

Question 13

Sales channels

Answer 13

Tactical

Question 14

• Product or service alliance
• Promotional alliance
• Logistics alliances
• Pricing collaborations

Answer 14

Categories of Marketing Alliances