Quiz 3

Question 1

refer to the set of rules, signs, symbols, and norms used to convey messages in different media formats.

Answer 1

Code and Conventions

Question 2

refers to the system of signs or symbols used to create meaning in various media
texts.

Answer 2

Code

Question 3

3 types of code

Answer 3

• Visual codes
• Audio codes
• Linguistic codes

Question 4

3 types of Media Codes

Answer 4

• Symbolic codes
• Technical codes
• Written codes

Question 5

are social in nature. Such codes exist beyond the media product themselves
but can be interpreted in similar ways in the everyday life of the viewer (Young, 2017).

Answer 5

Symbolic codes

Question 6

the time and place of the narrative. It can be the whole story or
just a specific scene. This will create atmosphere or build a frame of mind.

Answer 6

Setting

Question 7

is a French term meaning ‘everything within a frame’. Costume and
props are included in the analysis in the frame.

Answer 7

Mise en scene

Question 8

is how an actor portray a character that will lead to character development and
tension making through facial expression, body language and vocal qualities.

Answer 8

Acting

Question 9

is used to connect connotation to specific scenes, characters or object.

Answer 9

Color

Question 10

are all the ways in which equipment
is used to tell a story in a media text like camera techniques, framing, lighting, etc.

Answer 10

Technical codes

Question 11

refers to how the camera is handled, positioned and moved for specific
effects like a high-angle camera shot to create a feeling of power in a photograph.

Answer 11

Camera work

Question 12

is the manipulation of natural or artificial light to selectively highlight specific elements of the scene.

Answer 12

Lighting

Question 13

is the expressive or naturalistic use of sound. It includes dialogue, effects and music.

Answer 13

Audio

Question 14

are the formal written language used in a media product. These include language style and textual layout like headlines, captions, speech bubbles, etc.

Answer 14

Written codes

Question 15

Types of fonts

Answer 15

• Serif fonts
• Sans Serif fonts
• Script fonts
• Display fonts
• Slab Serif fonts

Question 16

are the accepted ways of using codes to create and interpret meaning in
media. They are the familiar, standardized ways in which particular types of media are used to communicate specific messages.

Answer 16

Conventions

Question 17

Refers to how media is created and presented, such as camera
shots, lighting, and editing techniques in film.

Answer 17

Technical conventions

Question 18

The use of symbols and metaphors, like a dove representing
peace or a cross representing Christianity.

Answer 18

Symbolic conventions

Question 19

Common elements that define a genre, like the use of suspense
music in horror films or specific camera angles in action movies.

Answer 19

Genre conventions

Question 20

pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.

Answer 20

Language

Question 21

codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.

Answer 21

Media Languages