quiz 3 Flashcards
small group of people engages in a roundtable discussed directed by a moderator to obtain the group’s opinion to specific products
focus group
once conducted the survey, you can use the answers to get a fuller picture why your customer purchases from you and what makes your product stand apart from competitors
means-end analysis
gives brand an opportunity to track to conversations through brand improvement and development
social listening
conducted by running surveys that help companies figure out their position in the respective competitive markets
customer needs analysis survey
customer buys because of the features included in the purchase
features
customer buys because of the benefit they believe it will offer them
benefits
customer buys because they believe it will help them fulfill
values
having profits from bearing uncertainty and risk
knights 1921
an activity that involves the discovery evaluation and exploitation of opportunities
shane (2003
a DYNAMIC process of vision, change and creation
kurakto 2009
