Quiz 2

Question 1

In data base marketing, the database consists of information about whom?

Answer 1

Customers or potential customers

Question 2

Which of the following statements are true about secondary data?

Answer 2

Both a and b only

[It already exists and it is quicker than gathering primary data]

Question 3

One of the key benefits of focus groups versus other qualitative research techniques is the

Answer 3

Group dynamics

Question 4

Determining the credibility of the source that gathered the secondary data that interests you helps to alleviate which of the following limitations of secondary data?

Answer 4

Inaccuracy

Question 5

When management wants to do research on “sales being down 10%,” they are confusing

Answer 5

The symptom (sales being down) with the underlying problem (eg one of our competitors has an outstanding new advertising campaign

Question 6

Correctly defining the research problem is of critical importance because, if you don’t :

Answer 6

All of the above

Question 7

The “nice to know and” syndrome can lead to the falling problems:

Answer 7

All of the above

Question 8

When trying to prove that a change in variable a causes a change in variable be parentheses (that is, when trying to prove strict causality) close friend the researcher must:

Answer 8

All of the above

Question 9

Speaking of strict causality, which of the following steps as the most difficult for the researchers to execute?

Answer 9

Systematically rule out all other alternatives turn it of options or potential causes for the change in b

Question 10

WhatsApp specific advantages of focus groups include

Answer 10

New ideas may be simulated and researchers may observe participants allowing them to judge body language etc.