CHAPTER 12- QUESTIONNAIRE DESIGN

Question 1

QUESTIONNAIRE

Answer 1

set of questions designed to generate the data necessary to accomplish the objectives of the research project; also called interview schedule or survey instrument

Question 2

QUESTIONNAIRE’S ROLE

Answer 2

standardized the wording and sequencing of questions and imposes uniformity on the data-gathering process

Question 3

QUESTIONNAIRE DESIGN PROCESS 10 STEPS

Answer 3

1. determine survey objectives, resources, and constraints
2. determine the data collection method
3. determine the question response format
4. decide on the question wording
5. establish questionnaire flow and layout
6. evaluate the questionnaire
7. obtain approval of all relevant parties
8. pretest and revise
9. prepare final copy
10. implement the survey

Question 4

CRITERIA FOR GOOD QUESTIONNAIRE

Answer 4

Does it provide the necessary information?

does it consider the respondent? make sure its not too wordy, confusing or designed poorly.

does it meet editing, coding and data processing requirements?