Quiz 2 Flashcards
What is typically proportional to pages per visitors?
Select one:
a. A visitor session.
b. A page impression.
c. Visit duration.
d. A unique visitor.
The correct answer is: Visit duration.
What of the following is production related procurement?
Select one:
a. Raw materials.
b. Information systems.
c. Office supplies.
d. Furniture.
e. None of the above
The correct answer is: Raw materials.
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
Select one:
a. High Tech/Low Touch, Automated
b. High Tech/Low Touch, Personal
c. Low Tech, High Touch Transactional
d. Low Tech, High Touch, Personal
e. None of the above
The correct answer is: Low Tech, High Touch, Personal
______ is the online metrics collection method which involves gaining direct user feedback on a website.
Select one:
a. Panel and demographic data
b. Server-based log-file analysis
c. Browser-based or tag-based web analytics
d. Online survey
e. None of the above
The correct answer is: Online survey
The disparity between brand strength offline vs. online refers to retailer brand strength that is frequently not reflected online. This may dilute current brand perception and leaves an opening for competitors to establish a stronger online brand presence even if they are weaker ‘offline’.
Select one:
a. False
b. True
The correct answer is: True
Number of sales or leads is an example of e-commerce effectiveness measure in the category of ______.
Select one:
a. channel outcomes
b. channel satisfaction
c. channel promotion
d. channel contribution
e. None of the above.
The correct answer is: channel outcomes
If a consumer believes the Internet is easy to use, they are more likely to have a negative attitude towards the idea of online shopping and ultimately have a reduced intention to shop online.
Select one:
a. False
b. True
The correct answer is: False
What term describes a retail format which did not prove effective online?
Select one:
a. Bricks and clicks retailer.
b. Internet pure play.
c. Online shopping mall.
d. Online intermediary.
The correct answer is: Online shopping mall.
The ______ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.
Select one:
a. sizzle
b. speak
c. serve
d. save
e. sell
f. None of the above
The correct answer is: sell
A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a:
Select one:
a. supplier-oriented marketplace.
b. B2B independent e-marketplace.
c. buyer-oriented marketplace.
d. vertical and horizontal e-marketplace.
e. None of the above.
The correct answer is: B2B independent e-marketplace.
Conversion rate is a measure that can be used to:
Select one:
a. improve the effectiveness of a promotional graphic in a website container.
b. optimise a landing page design.
c. modify a menu name on a navigation bar.
d. improve a data capture form.
e. All of the above.
The correct answer is: All of the above.
What goal of Internet retail is commonly known as investor relations?
Select one:
a. Provide information about store locations.
b. Sell products online.
c. E-mail newsletter.
d. Provide financial and share information.
e. None of the above.
The correct answer is: Provide financial and share information.
The \_\_\_\_\_\_ aspect of a business-to-consumer website involves transactional e-commerce for products or services. Select one: a. speak b. sizzle c. sell d. save e. serve f. None of the above.
The correct answer is: sell
In browser or tag-based measurement system, visits to each page are recorded since each page is loaded into a user’s web browser through the running of a short script, program or tag inserted into the web page.
Select one:
a. False
b. True
The correct answer is: True
The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.
Select one:
a. save
b. sizzle
c. serve
d. speak
e. sell
f. None of the above.
The correct answer is: speak
