quiz 2

Question 1

a type of promotion that is paid, nonpersonal, and sponsored

Answer 1

advertising

Question 2

the combination of names, symbols, slogans, or logos that identifies a product and distinguishes it from other products

Answer 2

brand

Question 3

the segments of the population that are the most attractive and viable

Answer 3

targeting

Question 4

target market’s perception of the sport event or the product’s key benefits and features, relative to the offerings of competitor’s events

Answer 4

positioning

Question 5

dividing the total market into a group of consumers or potential consumers with similar attributes, attitudes, or behaviors

Answer 5

market segment

Question 6

a document detailing the marketing activities that need to happen for an event to reach its objectives

Answer 6

marketing plan

Question 7

build relationships with customers to produce sales for the sport event

Answer 7

personal selling

Question 8

create and maintain relationships with consumers to create a positive image

Answer 8

public relations

Question 9

process of developing a themed exhibit, display, or presentation to promote a product or service

Answer 9

event marketing

Question 10

short term incentives to stimulate demand

Answer 10

sales promotion

Question 11

a segment to which the event will be marketed

Answer 11

target market

Question 12

dividing markets into different groups according to race, life stage, gender, income, education, occupation, generation, among others

Answer 12

demographic segmentation

Question 13

dividing groups based on location

Answer 13

geographic segmentation

Question 14

dividing the market into segments based on customer activities, interests, and opinions

Answer 14

psychographic segmentation

Question 15

divides based on level of usage, level of loyalty, occasions, and benefits

Answer 15

behavior segmentation

Question 16

the process of actively marketing and managing the sponsor’s partnership with an event

Answer 16

activation

Question 17

non-sponsoring companies create the perception that they are sponsors of the event, which might in turn diminish the value for actual sponsors

Answer 17

ambush marketing

Question 18

a means of measuring the success of your efforts

Answer 18

evaluating sponsorships

Question 19

non monetary partnerships that provide a service or product to an event in exchange for sponsorship recognition

Answer 19

in kind sponsorship

Question 20

the exchange of cash for association with the sport event or property. these are sponsors that give money directly to fund sport events

Answer 20

financial sponsorship

Question 21

return on investment

Answer 21

effectiveness of the investment in monetary terms

Question 22

effectiveness of the investment in helping to achieve established sponsorship goals

Answer 22

return on objectives

Question 23

acquisition of rights to affiliate or directly associate with a product, person, organization, team, league, or event for the purpose of deriving benefits related to that affiliation or association

Answer 23

sponsorship

Question 24

a specific level of involvement, or a package, ranging from minimal investment to full blown rights of ownership

Answer 24

sponsorship levels

Question 25

the research, pitch, and ask of sponsorship. a package of information that will help a potential sponsor decide whether they want to partner with your event

Answer 25

sponsorship proposal

Question 26

generic document for any sponsor outlining the sport event for potential sponsor

Answer 26

sponsorship prospectus

Question 27

venue, team, league, or organization that holds the rights to assets

Answer 27

property

Question 28

tangible and intangible items of value owned by the sport property

Answer 28

assets

Question 29

staff or volunteer positions that typically do not interact with attendees

Answer 29

back of the house

Question 30

assess the performance of staff and volunteers

Answer 30

evaluate

Question 31

describes an organization with fewer management levels and a broader span of control

Answer 31

flat organization

Question 32

staff and volunteers interacting with event attendees

Answer 32

front of house

Question 33

contracting with other companies to manage services for an event

Answer 33

outsourcing

Question 34

attracting staff to apply for positions

Answer 34

recruit

Question 35

provide incentives for staff to work in a position

Answer 35

retain

Question 36

describes an organization with many levels of management, whereby managers have many ranks and a narrow span of control

Answer 36

tall organization

Question 37

a group of people who unite to accomplish a common mission or objective

Answer 37

team

Question 38

provide skills for positions

Answer 38

train