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Managing Sport Events > quiz 1 > Flashcards

quiz 1 Flashcards

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1
Q

event definition

A

an organized occasion such as a meeting, convention, exhibition, special event, gala dinner etc. Often composed of several different yet related functions

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2
Q

special event

A

a one time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body

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3
Q

event management

A

the coordination of all tasks and activities necessary for the execution of an event regarding its strategy, planning, implementation, and control based on the principles of event marketing and methods of project management

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4
Q

project management

A

application of processes, methods, knowledge, skills and experience to achieve the project objectives

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5
Q

12 sport events

A
  1. action and extreme
  2. cross-cultural
  3. events for people with disabilities
  4. family events
  5. fixed and nonfixed events
  6. international events
  7. mega events
  8. multisport events
  9. multiple-location events
  10. senior events
  11. small-scale events
  12. youth events
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6
Q

action and extreme events

A

traditionally outside the mainstream and the athletes often assume considerable risks

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7
Q

cross cultural event

A

interaction between members of different cultural groups (ex. olympics)

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8
Q

events for people with disabilities

A
  • traditional sports modified for people with disabilities
  • competition is created for them
  • extra equipment and staffing may be needed (ex. special olympics)
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9
Q

family events

A

events that provide families with opportunities to gather and enjoy sport

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10
Q

fixed events

A

events that occur each year in the same place (ex. the masters )

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11
Q

nonfixed events

A

annual sport events that take place at a different location every year (ex. ncaa final four)

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12
Q

international events

A

sport events involving more than one country (ex. olympics)

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13
Q

mega-events

A

large, short term , high profile events capable of having a significant impact on the host community or country (ex. world cup)

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14
Q

multisport events

A

sports events that feature competitions in a variety of sports in a host city or region (ex. olympics)

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15
Q

multi-location events

A

sports events where competition takes place in several different cities or in the same place but in multiple venues (ex. FIFA, Olympics)

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16
Q

Senior Events

A

sport events specifically targeting older adults (ex. national senior games)

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17
Q

small-scale events

A

regular season sport competitions that use existing infrastructure and need less public support for hosting (ex. minor league baseball game)

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18
Q

youth events

A

sports events targeting children 18 and younger (ex. little league world series0

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19
Q

mega events

A

high economic impact and media attention involves external organization factors and internal organizational factors

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20
Q

hallmark events

A

identified by a location (ex. Kentucky Derby)

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21
Q

Major Event

A

large audience, significant press, and economic advantage (ex. British Open)

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22
Q

local or community event

A

large local audience (ex. co ed softball championship)

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23
Q

3 project constraints

A
  1. date: should consider major local events, competing sport events, weather conditions, important holidays
  2. time: need to consider how long contest will take
  3. location: important factor in determining whether or not people will attend
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24
Q

5 phases of project management

A
  1. initiating
  2. planning
  3. executing
  4. event (monitoring and controlling)
  5. closing
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25
Q

Stages of initiating phase

A

a. mission statement
b. goals
c. data analysis
d. SWOT analysis
e. 5Ws
f. stakeholder identification
g. budgeting
h. risk assessment

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26
Q

stages of planning phase

A

a. administration
b. design
c. marketing
d. operations
e. risk

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27
Q

mission statement

A

a statement of the organization’s purpose - what it wants to accomplish in the larger environment

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28
Q

ABCD goals

A

audience (who), behavior (what), condition (how and when), degree (how well)

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29
Q

data analysis

A

the process of compiling, analyzing, and interpreting the results of primary and secondary data collection

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30
Q

5 Ws

A

who, what, when, where, why

31
Q

SWOT analysis

A

strengths, weaknesses, opportunities, threats

32
Q

target market

A

a set of buyers sharing common needs or characteristics that the company decides to serve
1. participants
2. audience, spectators, fans

33
Q

stakeholder identification

A

the process of determining the stakeholders impacted by a business problem or opportunities

34
Q

Gantt chart

A

compares what needs to be doe with what was done. keeps the executive advised as to the progress made in the execution of their plan. if the progress is not satisfactory, it tells the reasons why.

35
Q

WBS (Work Breakdown Structure)

A

the basis for estimating activity duration, assigning resources to activities, estimating work effort, and creating a budget
- administration
- design
- marketing
- operations
- risk

36
Q

critical path analysis

A

a process that helps determine a project schedule
- sequentially identifies the tasks that need to be completed before the other tasks begin or must be completed after certain tasks

37
Q

EMBOK

A

Event Management Body of Knowledge

38
Q

knowledge domains

A
  1. integration management
  2. scope management
  3. schedule management
  4. cost management
  5. quality management
  6. resources management
  7. communication management
  8. risk management
  9. procurement management
  10. stakeholder management
39
Q

integration management

A

coordination of all elements of a project

40
Q

project management

A

application of knowledge, skills tools, and techniques to project activities to meet project requirements

41
Q

phases of project management

A
  1. initiate
  2. plan
  3. execute
  4. monitor and control
  5. closure
42
Q

event management

A

roadmap of tasks involved with a sporting event with a planning team. involves identification of mission and goals, event concept, budget, logistics, operations, monitoring and controlling throughout the process

43
Q

phases of event management

A
  1. initiate
  2. plan
  3. execute
  4. event
  5. shut down
44
Q

project

A

a product, service, or a result that has a fixed beginning and end

45
Q

internal stakeholder

A

individuals who are employed by the firm, such as employees and managers

46
Q

external stakeholder

A

people or groups in the organization’s external environment that are affected by it

47
Q

event marketing

A

creating a brand marketing event or serving as a sole or participating sponsor of events created by others

48
Q

4 Ps of marketing

A

product, price, place, promotion

49
Q

types of promotion

A

advertising, personal selling, publicity, sales promotion

50
Q

segmentation

A

grouping consumers or potential consumers with similar attributes

51
Q

targeting

A

segments to which the event will be marketed

52
Q

positioning

A

how the product is designed to be perceived in the marketplace by the target market against its man competition

53
Q

demographic segmentation

A

dividing the market into segments based on variables such as age, life cycle stage, gender, income, occupation, education, religion, ethnicity, and generation

54
Q

geographic segmentation

A

segmenting markets by region of a country or the world, market size, market density, or climate

55
Q

psychographic segmentation

A

identifying groups based on psychological characteristic such as lifestyle, personality, opinions, and values

56
Q

behavioral segmentation

A

dividing a market into segments based on consumer knowledge, attitudes, use of a product, or responses to a product

57
Q

creating a target market

A
  • define the market
  • create market segments
  • evaluate the market segments
  • evaluate the viability of each segment
  • select target markets
58
Q

common mistakes of segmentation

A
  • segmenting a segment
  • creating too many segments
  • targeting all segments
  • targeting people instead of dollars
59
Q

how should you evaluate target markets

A

select based on the segment’s interest in the event, likelihood of buying, size, and accessibility

60
Q

types of target markets

A
  • homogeneous
  • heterogeneous
  • measurable
  • substantial
  • accessible
  • actionable
  • responsive
61
Q

event management process: initiate

A

referred to as research phases. concept is discussed, mission statement is developed, goals are formed, prevents increased costs and time delays, necessary to conduct SWOT analysis, gap analysis through primary data

62
Q

event management process: plan

A

created to plan what needs to be completed. does not entail design, but what needs to go into logistics, hiring, etc often ongoing process

63
Q

event management process: execute

A

referred to as implementation, operationalizing what was conceptualized in planning phase

64
Q

event management process: event

A

the production and management of the event, moves forward whether or not proper planning was in place, very rarely do events get cancelled

65
Q

event management process: shut down

A

after a post event report has been compiled, contracts are closed, review meetings are held

66
Q

what occurs in all phases

A

monitoring and controlling

67
Q

project constraints

A

time, cost, scope

68
Q

why do projects fail

A

lack of justification, poor objectives, poor communication, outcomes not measurable, poor quality control, poor estimate of resources, poor role allocation, poor coordination of resources

69
Q

SMART goals

A

specific, measurable, assignable, realistic, time based

70
Q

secondary data

A

data already collected, annual reports, budgets, income statement, post event report, site inspection, food and beverage orders

71
Q

primary data

A

collection of data, qualitative (questionnaire), qualitative (interview)

72
Q

RFP

A

request for proposal, takes place in initiate or planning phase

73
Q

event bidding

A

a formal attempt to attract an event, or win the rights to hold it in a specific destination or venue

Managing Sport Events (2 decks)

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