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Managing Sport Events > quiz 1 > Flashcards

quiz 1 Flashcards

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1
Q

event definition

A

an organized occasion such as a meeting, convention, exhibition, special event, gala dinner etc. Often composed of several different yet related functions

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2
Q

special event

A

a one time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body

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3
Q

event management

A

the coordination of all tasks and activities necessary for the execution of an event regarding its strategy, planning, implementation, and control based on the principles of event marketing and methods of project management

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4
Q

project management

A

application of processes, methods, knowledge, skills and experience to achieve the project objectives

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5
Q

12 sport events

A
  1. action and extreme
  2. cross-cultural
  3. events for people with disabilities
  4. family events
  5. fixed and nonfixed events
  6. international events
  7. mega events
  8. multisport events
  9. multiple-location events
  10. senior events
  11. small-scale events
  12. youth events
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6
Q

action and extreme events

A

traditionally outside the mainstream and the athletes often assume considerable risks

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7
Q

cross cultural event

A

interaction between members of different cultural groups (ex. olympics)

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8
Q

events for people with disabilities

A
  • traditional sports modified for people with disabilities
  • competition is created for them
  • extra equipment and staffing may be needed (ex. special olympics)
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9
Q

family events

A

events that provide families with opportunities to gather and enjoy sport

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10
Q

fixed events

A

events that occur each year in the same place (ex. the masters )

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11
Q

nonfixed events

A

annual sport events that take place at a different location every year (ex. ncaa final four)

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12
Q

international events

A

sport events involving more than one country (ex. olympics)

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13
Q

mega-events

A

large, short term , high profile events capable of having a significant impact on the host community or country (ex. world cup)

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14
Q

multisport events

A

sports events that feature competitions in a variety of sports in a host city or region (ex. olympics)

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15
Q

multi-location events

A

sports events where competition takes place in several different cities or in the same place but in multiple venues (ex. FIFA, Olympics)

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16
Q

Senior Events

A

sport events specifically targeting older adults (ex. national senior games)

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17
Q

small-scale events

A

regular season sport competitions that use existing infrastructure and need less public support for hosting (ex. minor league baseball game)

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18
Q

youth events

A

sports events targeting children 18 and younger (ex. little league world series0

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19
Q

mega events

A

high economic impact and media attention involves external organization factors and internal organizational factors

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20
Q

hallmark events

A

identified by a location (ex. Kentucky Derby)

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21
Q

Major Event

A

large audience, significant press, and economic advantage (ex. British Open)

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22
Q

local or community event

A

large local audience (ex. co ed softball championship)

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23
Q

3 project constraints

A
  1. date: should consider major local events, competing sport events, weather conditions, important holidays
  2. time: need to consider how long contest will take
  3. location: important factor in determining whether or not people will attend
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24
Q

5 phases of project management

A
  1. initiating
  2. planning
  3. executing
  4. event (monitoring and controlling)
  5. closing
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25
Stages of initiating phase
a. mission statement b. goals c. data analysis d. SWOT analysis e. 5Ws f. stakeholder identification g. budgeting h. risk assessment
26
stages of planning phase
a. administration b. design c. marketing d. operations e. risk
27
mission statement
a statement of the organization's purpose - what it wants to accomplish in the larger environment
28
ABCD goals
audience (who), behavior (what), condition (how and when), degree (how well)
29
data analysis
the process of compiling, analyzing, and interpreting the results of primary and secondary data collection
30
5 Ws
who, what, when, where, why
31
SWOT analysis
strengths, weaknesses, opportunities, threats
32
target market
a set of buyers sharing common needs or characteristics that the company decides to serve 1. participants 2. audience, spectators, fans
33
stakeholder identification
the process of determining the stakeholders impacted by a business problem or opportunities
34
Gantt chart
compares what needs to be doe with what was done. keeps the executive advised as to the progress made in the execution of their plan. if the progress is not satisfactory, it tells the reasons why.
35
WBS (Work Breakdown Structure)
the basis for estimating activity duration, assigning resources to activities, estimating work effort, and creating a budget - administration - design - marketing - operations - risk
36
critical path analysis
a process that helps determine a project schedule - sequentially identifies the tasks that need to be completed before the other tasks begin or must be completed after certain tasks
37
EMBOK
Event Management Body of Knowledge
38
knowledge domains
1. integration management 2. scope management 3. schedule management 4. cost management 5. quality management 6. resources management 7. communication management 8. risk management 9. procurement management 10. stakeholder management
39
integration management
coordination of all elements of a project
40
project management
application of knowledge, skills tools, and techniques to project activities to meet project requirements
41
phases of project management
1. initiate 2. plan 3. execute 4. monitor and control 5. closure
42
event management
roadmap of tasks involved with a sporting event with a planning team. involves identification of mission and goals, event concept, budget, logistics, operations, monitoring and controlling throughout the process
43
phases of event management
1. initiate 2. plan 3. execute 4. event 5. shut down
44
project
a product, service, or a result that has a fixed beginning and end
45
internal stakeholder
individuals who are employed by the firm, such as employees and managers
46
external stakeholder
people or groups in the organization's external environment that are affected by it
47
event marketing
creating a brand marketing event or serving as a sole or participating sponsor of events created by others
48
4 Ps of marketing
product, price, place, promotion
49
types of promotion
advertising, personal selling, publicity, sales promotion
50
segmentation
grouping consumers or potential consumers with similar attributes
51
targeting
segments to which the event will be marketed
52
positioning
how the product is designed to be perceived in the marketplace by the target market against its man competition
53
demographic segmentation
dividing the market into segments based on variables such as age, life cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
54
geographic segmentation
segmenting markets by region of a country or the world, market size, market density, or climate
55
psychographic segmentation
identifying groups based on psychological characteristic such as lifestyle, personality, opinions, and values
56
behavioral segmentation
dividing a market into segments based on consumer knowledge, attitudes, use of a product, or responses to a product
57
creating a target market
- define the market - create market segments - evaluate the market segments - evaluate the viability of each segment - select target markets
58
common mistakes of segmentation
- segmenting a segment - creating too many segments - targeting all segments - targeting people instead of dollars
59
how should you evaluate target markets
select based on the segment's interest in the event, likelihood of buying, size, and accessibility
60
types of target markets
- homogeneous - heterogeneous - measurable - substantial - accessible - actionable - responsive
61
event management process: initiate
referred to as research phases. concept is discussed, mission statement is developed, goals are formed, prevents increased costs and time delays, necessary to conduct SWOT analysis, gap analysis through primary data
62
event management process: plan
created to plan what needs to be completed. does not entail design, but what needs to go into logistics, hiring, etc often ongoing process
63
event management process: execute
referred to as implementation, operationalizing what was conceptualized in planning phase
64
event management process: event
the production and management of the event, moves forward whether or not proper planning was in place, very rarely do events get cancelled
65
event management process: shut down
after a post event report has been compiled, contracts are closed, review meetings are held
66
what occurs in all phases
monitoring and controlling
67
project constraints
time, cost, scope
68
why do projects fail
lack of justification, poor objectives, poor communication, outcomes not measurable, poor quality control, poor estimate of resources, poor role allocation, poor coordination of resources
69
SMART goals
specific, measurable, assignable, realistic, time based
70
secondary data
data already collected, annual reports, budgets, income statement, post event report, site inspection, food and beverage orders
71
primary data
collection of data, qualitative (questionnaire), qualitative (interview)
72
RFP
request for proposal, takes place in initiate or planning phase
73
event bidding
a formal attempt to attract an event, or win the rights to hold it in a specific destination or venue

Managing Sport Events (2 decks)

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