quiz 2

Question 1

art of generating and managing publicity through news and information media

Answer 1

Public relations

Question 2

city editor, business ad, feature ad, wedding announcement, entertainment ad

Answer 2

Newspaper contact

Question 3

news director, advertising account executive

Answer 3

Television contact

Question 4

news director, advertising account executive

Answer 4

Radio contact

Question 5

news letter or year book editor publicist

Answer 5

Church, Military and School contact

Question 6

is an information sheet issued by a business or other editors announcing an event or describing a news worthy story

Answer 6

Release

Question 7

the act of spending or it is an advertising expense

Answer 7

Budgeting expenditure

Question 8

reach more homes than any advertising medium

Answer 8

Radio and Television

Question 9

fixed costs that remains constant

Answer 9

Static expense

Question 10

one that is subject to change

Answer 10

Programmable expenses

Question 11

Local and National newspapers, trade magazines and journals, specialist magazine and travel programs on television and radio provide information abut destinations and the facilities and services available at those destinations, emerging trends, significant events and issues that may impact the Tourism Industry.

Answer 11

Media

Question 12

travel guides and textbooks can provide in-depth coverage of specific destinations, sites, how to get there, places to stay, the main attractions, historical context, local identities and a raft of other information to assist those in the Tourism promotion sector

Answer 12

Reference books

Question 13

Access to newspapers, magazines, the internet, reference books and computer database relating to the tourism industry is frequently available in local libraries, schools and academic institutions.

Answer 13

Libraries

Question 14

Almost anything, Tourism Industry can be found on the word wide web

Answer 14

Internet

Question 15

The experiences gives a valuable insight into tourism industry and how it operates

Answer 15

Personal experience

Question 16

Industry experts such as travel agencies and tour operators, as well as hotel sales, sales representatives and travel bloggers are credible sources of information.

Answer 16

Industry People

Question 17

are printed documents that provide information that come from the service providers.

Answer 17

brochures

Question 18

are simpler and cheaper forms of printed documents that brochures, often it is a one-page sheet that has brief information that would help create interest about product offering.

Answer 18

Flyers

Question 19

using specific destination for its location shoots are effective ways of promoting a destination.

Answer 19

Films and Documentaries

Question 20

Information about existing sales promotions and currents events are spread to the public through

Answer 20

Newspapers and Magazines

Question 21

can be seen in highly-populated areas in the Philippines.

Answer 21

billboards

Question 22

still has the power over huge number of audience.

Answer 22

Television

Question 23

is a beautiful way of showing photographers and text through its colored and visually-appealing pages on a glossy paper.

Answer 23

travel magazine

Question 24

Are accounts of the past created by people writing about events after they have happened

Answer 24

Secondary source