quiz Flashcards
To satisfy a need or solve a problem, searching for adequate information becomes the next stage.
INFORMATION SEARCH
A person usually buys a product because there is a need for it or provides a solution to a problem one has encountered.
NEED/PROBLEM RECOGNITION
After a thorough evaluation of the alternatives, a - may already be made.
PURCHASE DECISION
The act and process of spending time away from home in pursuit of reaction,relaxation,and pleasure, while making use of the commercial provision of service.
Tourism
as a sales person, it is important to understand the stages customers go through before arriving at a purchase decision.
DECISION-MAKING
Is a combination of computer hardware, computer software, data, or telecommunications that performs functions such as collecting, processing, storing, transmitting, and displaying information.
AUTOMATED INFORMATION SYSTEM
BASIC STEPS IN OPERATING AN AUTOMATED
INFORMATION SYSTEM
- Identify an automated system that is reputable and easy to navigate.
- Using search engines
- Click your item of interest.
- Encode the date of travel
After purchase and actual use of the product, the consumer makes an evaluation whether he/she is satisfied with his/her purchase or not.
POST-PURCHASE EVALUATION
SWOT
STRENGTH
WEAKNESS
OPPORTUNITY
THREATS
Decision-making is made after comparing many alternatives because the products are:
Expensive
Complex
Understanding and appreciation between different cultures
Cultural exchange
help preserve natural and cultural resources
Sustainable development
Tourism generates revenue
Economic Impact
TPB PHL
TOURISM PROMOTIONS BOARD PHILIPPINES
Once information is available, the person compares and contrasts the product features and rates of the different options available.
ALTERNATIVE EVALUATION
