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Consumer Behavior > Quiz 2 > Flashcards

Quiz 2 Flashcards

1
Q

Consumer Lifestyles:

A
  • hobbies
  • education
  • values
  • beliefs
  • family life cycle
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2
Q

Referent Groups:

A
  • share some values
  • recognize interdependency
  • assume specific roles
  • communicate mutual expectations
  • provide some reward or punishment
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3
Q

Influence depends on whether the product is ___________ and whether the product is ______________ .

A

luxury or necessity, used in private or public

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4
Q

Bourne’s 4 Combinations:

A
  1. Publicly consumed luxuries
  2. Privately consumed luxuries
  3. Publicly consumed necessities
  4. Privately consumed necessities
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5
Q

Publicly consumed luxuries

A

great influence on product and brand

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6
Q

Privately consumed luxuries

A

strong influence for product/weak for brand

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7
Q

Publicly consumed necessities

A

absence for product/strong for brand

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8
Q

Privately consumed necessities

A

no influence from group

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8
Q

3 Forms of Group Influence:

A
  1. Informational - a person’s expertise
  2. Normative - desire to conform to someone’s expectations
  3. Identificational - emulates the behavior of another
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9
Q

Informational

A

professional advisor, product enthusiasts, market mavens

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9
Q

Normative

A

parents and family, friends and peers, regulatory bodies, work organizations

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10
Q

Indetificational

A

personal acquaintances, cultural heroes, social archetype groups

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11
Q

Opinion Leaders Are:

A
  • trustworthy
  • have high product involvement
  • recognized as a leader
  • socially integrated
  • more exposed to a variety of media
  • hold leadership and formal positions in social and community organizations
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12
Q

Innovators:

A
  • innovators (2.5% don’t have social influence)
  • early adopters (13.5% opinion leaders)
  • early majority (34%)
  • late majority (34%)
  • laggards (16%)
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13
Q

What are Innovators?

A
  • risk takers
  • variety seekers
  • high product involvement
  • less well integrated with society
  • more individualistic and independent thinkers
  • upper socioeconomic status
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14
Q

Red:

A

aggressive, action, confidence

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15
Q

Blue:

A

truth, comforting, youth, peace

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16
Q

Orange:

A

changing, moving, endurance

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17
Q

Yellow:

A

future, inspiring, wisdom, joy

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18
Q

Green:

A

life, nature, money, well being

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19
Q

Purple:

A

royal, prestigious, elegant

20
Q

Pink:

A

femininity, beauty

21
Q

White:

A

purity, cleanliness

22
Q

Black:

A

sophisticated

23
Q

Shopper Motives:

A
  • browsing (no intent to purchase)
  • bargain hunting
  • socialization (meet people)
  • seeking status (employees attending to you)
  • self gratification (rewarding one’s self by spending)
  • market learning (acquire information about products)
  • acquisition (to specifically buy something)
24
Q

What is the orientation of acquisition shoppers?

A

product quality, economic, convenience, experience

25
Q

Factors affecting browsing and unplanned purchases:

A
  • consumer factors
  • situational factors
  • store factors
26
Q

Consumer Factors:

A
  • familiarity with store
  • customer mood
  • LIKELY TO BUY LESS
27
Q

Situational Factors:

A
  • time pressure
  • shopping companion
  • LIKELY TO BUY LESS
28
Q

Store Factors:

A
  • special promotions
  • atmospherics
  • BETTER ATMOSPHERE MORE YOU BUY
29
Q

Store Choice:

A
  • convenience
  • customer service
  • atmospherics
  • store image/personality
  • merchandise quality
  • assortment
  • store brands
  • price value
  • ease of selection
  • personalization
  • store problem resolution
30
Q

Decision Confirmation

A

reaffirm to yourself

31
Q

Experience Evaluation

A

low vs. high involvement

32
Q

Satisfaction or Dissatification

A

positive or negative feeling

33
Q

Future Response

A

exit, voice, loyalty

34
Q

Complaints

A

19% of dissatisfied customers complain

35
Q

Elements of Culture:

A
  • values
  • norms
  • rituals
  • customs
  • myths
  • knowledge/science/technology
36
Q

values -

A

what in life is worthy of pursuit

37
Q

norms -

A

unwritten rules of behavior

38
Q

customs -

A

are ways of doing things (clothing)

39
Q

rituals -

A

a set of activities performed

40
Q

myths -

A

express some value

41
Q

knowledge/science/technology -

A

the basis of belief on which we base our actions

42
Q

Culture is……

A
  • learned
  • adaptive
  • environmental
  • hierarchial
  • efficient
  • regulating society
43
Q

What are core American values?

A
  • individualism
  • freedom
  • merit/accomplishment/competitiveness
  • materialism
  • change/progress
  • belief in equality of opportunity
44
Q

Habit:

A

a recurrent, often unconscious pattern of behavior

45
Q

Chunking:

A

breaking up a phone number

46
Q

Mental Activity

A

as we practice our habits over and over again our mental activity decreases

47
Q

Cue:

A

visual trigger, certain place, time of day, certain people, smell, sound, or sequence of thoughts

48
Q

Routine:

A

the physical, mental or emotional actions taken by a person, whether simple or very complex

49
Q

Reward:

A

physical sensation, emotional payoff, or mental state

Consumer Behavior (2 decks)

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