Quiz 1 part 2 Flashcards
1
Q
Data quality
A
High quality data = accurate and complete data
Data Quality = Complete, consistent, & accurate
Data visibility -> Data Accessibility -> Data analytics capability -> Information velocity
2
Q
Association pattern:
A
if they buy A they’ll buy B
3
Q
Sequential Pattern:
A
Left hand side triggers right hand side but don’t happen simultaneously. (buying AMP then wanting to buy Umbrella)
4
Q
Cardinality of itemset:
A
how many are in a itemset
5
Q
To whom does the CIO/CTO report?
A
- is CIO/CTO position as a strategic driver? -> report to CEO, no then report to SVP Marketing (front office)
- As a support, -> report to CFO/COO
6
Q
Clustering Analysis
A
- segmenting a set of objects (customers suppliers)
- in an n-dimentional space
- unsupervised learning
- has an implicit dependent variable (Value)
4 customer descriptors- v/f
- $
- word of mouth/referral
- loyalty
- normally is an intermediate step
- towards some end
7
Q
Classification Analysis
A
- build a classification model from (training) data for making predictions
- Supervised learning
8
Q
Business Processes
A
*Processes determine firm performance
Design of a business process
- Time
- Quality
- Cost
9
Q
Distributed organization
A
- Cisco, BU has power
* Buying power for entities, but can lose data transparency across the org
10
Q
Central organization structure
A
- Avetta/Csimsoft
* Central budgeting, centralized data
