Quiz 1 Flashcards
What is the purpose of an Information System?
To provide accurate, timely and useful information
What are the 5 parts of an Information System?
1) People
2) Procedures
3) Software
4) Hardware
5) Data
Systems Thinking
Ability to break down a large problem into smaller chunks to solve the problem
Can you buy information systems?
No, you can only buy IT
Can you buy information technology?
Yes, in the form of hardware, databases, etc.
How do Information Systems aid the Decision-Making Process?
- improve productivity
- monitor organizational performance
- planning and decision making
- enhance competitive advantage
Data vs. Information
Data = streams of raw facts Info = data shaped into meaningful form
3 core activities of information systems
1) Input
2) Processing
3) Output
Feedback
Output returned to appropriate members of organization to help evaluate or correct input stage
Management Information Systems
Study of People, Technology & Organizations
Analytics
Tools & Techniques for Data-Driven Decision Making
Socio-Technical View of Information Systems
Includes issues and insights contributed from technical and behavioral disciplines
Technical Approach
- Emphasizes mathematically based models
- Computer science, management science, operations research
Behavioral Approach
- Behavioral issues (strategic business integration, implementation, etc.)
- Psychology, Economics, Sociology
Social Media
- applications that build on the ideological and technological foundations of Web 2.0
- allow the creation and exchange of User Generated Content
Web 2.0
- continually-updated service
- consuming and remixing data from multiple sources
- creating network effects through an architecture of participation
User-Generated Content
Various forms of media content that are publicly available and created by end-users
3 basic requirements for User-Generated Content
- needs to be published where people can assess it
- needs to show creative effort
- needs to have been created outside of professional routines and practices
Characteristics of Web 2.0 (5)
1) ability to tap into the collective intelligence of users
2) Data is made available in new or never-intended ways
3) Relies on user-generated and user-controlled content and data
4) Lightweight programming techniques and tools let nearly anyone act as a Web site developer
5) Application can be designed quickly to meet changing needs
Social Media - Implications for Business (3)
1) Reach out and engage with customers, prospects, partners, and your network
2) Create opportunity by communicating and sharing information
3) Manage your reputation and discover new business through monitoring information
Which best describes Web 2.0?
a) Read-Only Web
b) Read-Write Web
c) Read-Write-Execute Web
b) Read-Write Web = Web 2.0
Structured Data
information with a high degree of organization
Unstructured Data
The lack of structure makes compilation and analysis a time and energy-consuming task
Traditional Approach
Structured & Repeatable Analysis
- Business Users = determine what questions to ask
- IT = Structures data to answer question
Big Data Approach
Iterative & Exploratory Analysis
- IT = delivers a platform to enable creative discovery
- Business Users = explore what questions could be asked
The 4 Vs
1) Volume
2) Variety
3) Velocity
4) Veracity
1) Volume
Data at scale
2) Variety
Data in many forms
3) Velocity
Data in motion
4) Veracity
Data uncertainty
Implications
Strategies and tactics used to manage social media have to constantly adapt
Social Commerce
use of social computing by businesses in innovative ways
Components of a Social Media Strategy
- objectives
- tactics
- metrics
PDCA Framework
1) Plan
2) Do
3) Check
4) Act
1) Plan (PDCA)
Creating a social media strategy
2) Do (PDCA)
Implementing tactics and campaigns aligned with the social media strategy
3) Check (PDCA)
Regular (daily, weekly, monthly, quarterly, etc.) review of metrics created as part of the strategy to
determine if business ROI in social media has been sufficiently achieved or not
4) Act (PDCA)
Fine-tuning the social media strategy, tactics, plans for campaigns, and even potentially
refining or changing metrics or how measurements are performed.
Objectives
- Link to corporate strategy
- Ways to extend brand’s strengths online
Classic objectives
- increase sales
- decrease expenses
- improve ROI
Social objectives
- engagement
- influence
- advocacy
- personalization
SOCIAL
Strategy Organization Criteria-Based Platform Selection Integration Awareness Leadership
Web 1.0 vs Web 2.0 (Marketing Goal)
Web 1.0 = Influence
Web 2.0 = Relationships
Business use of Web 2.0 technologies
- Recruiting and professional networking
- Marketing, promotion, and sales
- Internal collaboration and communication
- Supply chain management 2.0
What are Wikis?
- Collectively share and edit a body of knowledge
- Ongoing process of creation and collaboration
- Knowledge management
- A dynamic, collectively authored set of web pages.
RSS (Rich Site Summary) (Really Simple Syndication)
- a type of widget
Widgets
Mini web applications or Web add-ons
Mashups
combining/composing information from multiple sources
API (Application Programming Interface)
send + receive outputs from other applications
Ex: waiter, when you ask for something they give to you
Disruptive technology/information
radical transformation of how business is being done (mashups are considered disruptive technology)
Which of the following is another way to describe “Sharing Economy”?
a) Collaborative Consumption
b) Collective Intelligence
c) Collaborative Intelligence
a) Collaborative Consumption
- you could be the buyer and seller
So how do you access an API?
Typically by using a URL with all the necessary information supplied within the URL
