quiz 1

Question 1

category roles

Answer 1

destination, routine, occasional/seasonal, convenience

Question 2

market strategies

Answer 2

traffic builder, transaction builder, profit generator, cash generator, excitement creator, image enhancer, turf defender

Question 3

category roles sf

Answer 3

don’t run over Steve Carrell

Question 4

market strategies sf

Answer 4

tb, tb, pg, cg, e, i, t

Question 5

market tactics

Answer 5

assortment, pricing, promotion

Question 6

market tactics sf

Answer 6

app

Question 7

be THE store of choice

Answer 7

destination

Question 8

be A store of choice

Answer 8

routine

Question 9

be a MAJOR store of choice

Answer 9

occasional/seasonal

Question 10

be a category provider

Answer 10

convenience

Question 11

what’s the reason of giving category roles

Answer 11

to give allocations based on a retailer’s importance to customers

Question 12

scrutiny of a category and its subcategories to determine potential for generating growth

Answer 12

category assessment

Question 13

A process that enables retailer category managers and their manufacturing partners to keep track of how they’re progressing against goals

Answer 13

category scorecard

Question 14

what does score carding measure

Answer 14

market share, financials, product supply

Question 15

what should you never skip in regards to score carding

Answer 15

retail score carding

Question 16

attracting customers to the aisles

Answer 16

traffic builder

Question 17

generating excitement and enthusiasm among customers

Answer 17

excitement creator

Question 18

increasing the average purchase size

Answer 18

transaction builder

Question 19

increasing profit yield

Answer 19

profit generator

Question 20

increasing overall cash flow

Answer 20

cash generator

Question 21

strengthening the view of the retailer held by the customer

Answer 21

image enhancer

Question 22

strong position of category vs competition

Answer 22

turf defender

Question 23

what a retailer wants in a category’s mix

Answer 23

assortment

Question 24

EDLP, HIGH-LOW, HYBRID, SHOPPER CARD

Answer 24

pricing

Question 25

growing traffic and sales/ rewards for best customers

Answer 25

promotion

Question 26

dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-
points that best allow to reach them

Answer 26

market segmentation

Question 27

why is the blattberg model not the best

Answer 27

no focus on the shopper

Question 28

which model is the “best” to analyze

Answer 28

shopper insights