Questions Script Flashcards
How long is the program?
Sure! The program is 4 steps, and within each step, there are around 4 lessons (pause)
How long are the lessons?
Each lesson is 20-30 minutes. So we’re talking about a 3-5 hour commitment each step.
How long will it take me?
(Tone: Reassure) Sure! We designed this program specifically for busy doctors (and healthcare professionals). It’s completely SELF-PACED and FLEXIBLE for your busy schedule. Most of our clients JOIN TODAY and they might get started later this week or this month.
How long will it take to SEE RESULTS / LAUNCH?
Wow, How?
(Tone: Reassure) Sure! Most of our clients launch their course in the first month or second month. Our fastest client was actually able to launch it in the FIRST WEEK.
Sure! So his course was rather simple. It was just 4 lessons, 1 hour each
How long will my course need to be?
Sure. Every client’s situation is unique, so we sit down with them, guide them through our process, and help them create a unique strategy.
-But how long typically?
Most clients have a course that’s around 3-4 modules. Our fastest client has a course that’s just 4 lessons. So this really depends on your vision, and we’ll guide you through that process.
-But if my course is short does that mean I can charge less?
I hear what you’re saying, but we’ve found there to be no relationship between the length of your course versus the pricing. In the end, Dr Zoda teaches us how to price based on VALUE. It’s about YOUR expertise and how you can package it online… (pause and let them speak) I mean, imagine if you had a toothache and you wanted to solve it once and for all. It doesn’t matter whether the dentist takes 5 minutes or 5 hours, as long as it gets the job done, right?… in fact, most of us would choose the SHORTER solution rather than the longer one.
I have no idea
Good question. Almost all the clients we work with, they come to us WITHOUT a business idea. The main pitfall most people have, is they think they NEED an idea before they get started [pause]
But that’s actually putting the barrel before the wheel. That’s actually incorrect. What you actually do is come into the program, we’ll guide you through our proven process, to figure out your idea. And of course, you’ll also have Dr Zoda and our team, looking over your shoulder, to guide you in the right direction.
Make sense?
Will you help me find an idea?
Yes. In fact, that’s the first thing we cover in Step 1 our program. Most clients actually start off with no idea, and they get stuck trying to figure this out alone. By following our systematic process, and with our team looking over their shoulder, we are able to help them package the expertise they’ve already got for the online world.
Ok but how do you do market research?
Sure. So we use a combination of strategies based on each specific client. And cover all of this inside Step 1 of the program
Who is our target audience?
We have doctors helping doctors, we have doctors helping patients, and we have doctors helping medical students. It all depends on your vision, and our 4 Step System works for whatever audience you have in mind.
-Does one work better than the other?
Good question. From our observation, we have clients that are getting GREAT SUCCESS in both helping other professionals, and in helping the general public. In the end, it’s all about how you package your expertise – and that’s exactly what we’ll help you with
I don’t know what to teach?
I understand where you’re coming from. Truth is: most doctors undervalue their expertise. After years of schooling, practicing, and being surrounded by the same colleagues, we kind of take our expertise for granted. It’s like a Fish being surrounded by water – it’s only when you take yourself out of your environment that you realize that there’s a HUGE UNDERSERVED MARKET that’s starving for our expertise.
But I really don’t feel good enough to teach?
I understand where you’re coming from. Would you be open to another way of looking at this? → This might sound silly, but bear with me: Imagine you were to start a course teaching English, how would you feel about that? (You want them to answer: uhh, no way, nobody would want that) → That’s right. Most people would think “nobody would buy a course like that”. But now imagine if we started selling that course in China, where the market is underserved (You want them to answer: “ohhh I get it”). Well, it’s the same way with your medical expertise. It’s very easy to take our expertise for granted, but the truth is, if you know where to look, there is a HUGE market that’s underserved and could really benefit from your expertise – ALL YOU NEED is a proven system to package it online.
Failsafe (Any question you cannot answer):
Good question! This is more nuanced, and it’s something we’ll sit down with you in our coaching calls to evaluate your situation, and help you devise a strategy to grow your online course in the most profitable and effective way!
Failsafe (IF Prospect keeps really technical questions):
Sure! So I’d hate to bore you with the details, and we cover EVERYTHING inside the program. But in general [give a very general answer]
Will you help me setup website / funnel marketing / anything?
Yes. In fact, we build out all the _____ for you, ready-to-go, so you can just install it in a FEW CLICKS. All you have to do is sit down, FILL IN THE BLANKS, and get your course launched (WITHOUT wasting time [painpoint])
What platform do you use? Do you use Clickfunnels / otherapp?
We use Kajabi. (It’s simple to setup / does everything we need)
How much is the platform? It’s completely FREE for the first month or until you get your first student (pause and let them ask), after that it’s just $119/month.
So with just one sale, you’ll make back a whole years’ worth of subscription
Do I use your platform? We use a third-party platform to make things super easy and simple.
