Questions generated from slides Flashcards
1
Q
Market Penetration- EE,EN,NE,NN?
Market on left. Products on top.
A
EE Increase market share among existing customers
2
Q
Product development- EE,EN,NE,NN?
Markets on left, products on top.
A
EN New product for existing customers
3
Q
Market development- EE,EN,NE,NN?
Market left, products top
A
NE. New customers to existing products.
4
Q
Diversification- EE,EN,NE,NN?
Market left, products top.
A
NN- New products into new markets
5
Q
True/False: It is better to focus on delivering exceptional value to customers than to benchmark and copy successful competitors.
A
True
6
Q
All markets ultimately are:
A
people
7
Q
Selective attention-
A
screen out information
8
Q
Selective distortion-
A
interpret information to support belief
9
Q
Selective retention-
A
remember good/ bad points
