questions

Question 1

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

Answer 1

Google Analytics 4 Properties

Question 2

You’re currently using last-click attribution.

Which of these reports would let you see how first-click attribution would value channels and campaigns?

Answer 2

Model Comparison

Question 3

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

Answer 3

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Question 4

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

Answer 4

User

Question 5

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

Answer 5

Google Signals

Question 6

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.Which section of your Google Analytics property contains this?

Answer 6

Explore

Question 7

After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

Answer 7

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Question 8

Which of these structures represents a Google Analytics account’s hierarchy?

Answer 8

Account > Property > Data stream

Question 9

If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

Answer 9

Name of a video watched on your site

Question 10

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video.While looking through your data, which of these is a “user property” collected by Google Analytics?

Answer 10

The language preference of users watching the video on your site