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Google Analytics > Final > Flashcards

Final Flashcards

1
Q

To collect data using Google Analytics, which steps must be completed?(select all answers that apply)

  • Install Google Analytics desktop software
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
  • Download the Analytics app
A
  • Create an Analytics account
  • Add Analytics tracking code to each webpage
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2
Q

The Analytics tracking code can collect which of the following?(select all answers that apply)

  • Language the browser is set to
  • Type of browser
  • User’s favorite website
  • Device and operating system
A
  • Language the browser is set to
  • Type of browser
  • Device and operating system
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3
Q

Using tracking code, Google Analytics can report on data from which systems?

  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
  • Systems not connected to the Internet
A
  • E-commerce platforms
  • Mobile Applications
  • Online point-of-sales systems
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4
Q

When will Google Analytics end a session by default?

-After 30 minutes, regardless of user activity on your website
-Once the user opens another browser window
-When a user is inactive on your site for 30 minutes or more or closes a browser window
-At noon every day

A

-When a user is inactive on your site for 30 minutes or more or closes a browser window

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5
Q

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

True
False

A

True

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6
Q

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

-View > Account > Property
-Property > Account > View
-Account > View > Property
-Account > Property > View

A

-Account > Property > View

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7
Q

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
(select all answers that apply)

User
Property
View
Product

A

Property
View

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8
Q

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code

A

Admin > Tracking Info > Tracking Code

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9
Q

To use Analytics to collect website data, what must be added to the website page HTML?

Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button

A

Google Analytics tracking code

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10
Q

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

-Immediately after the opening <head> tag of your website
-Immediately before the closing </head> tag of your website
-Immediately after the opening <body> tag of your website
-Immediately before the closing </body> tag of your website

A

-Immediately after the opening <head> tag of your website

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11
Q

When a new view is created, what data will be included?

Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data

A

Data from after the view was created

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12
Q

A deleted view can be recovered by account administrators within how many days?

35
65
95
125

A

35

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13
Q

What are the options for filtering data in Google Analytics?

Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above

A

All of the above

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14
Q

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view

A

To ensure you can always access the original data

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15
Q

In which order does Google Analytics filter data?

Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order

A

The order in which the filters are applied

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16
Q

When a filter is applied to a view, what data is affected?

Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view

A

Data from after the filter was created

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17
Q

What feature would be used to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector

A

Date range comparison

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18
Q

What does the “Users” metric measure?

-The total number of visits to your website
- Users that had at least one session on your site in the given date range
- Users that landed on the homepage of your website
-Users who have signed up to an email newsletter on your website

A

What does the “Users” metric measure?

-The total number of visits to your website
- Users that had at least one session on your site in the given date range
- Users that landed on the homepage of your website
-Users who have signed up to an email newsletter on your website

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19
Q

What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
    -The percentage of sessions in which a user exits from your homepage
    -The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions
A

The percentage of visits when a user landed on your website and exited without any interactions

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20
Q

What is a “dimension” in Google Analytics?

  • The total amount of revenue a business has made in a given date range.
    -An attribute of a data set that can be organized for better analysis.
  • A comparison of data between two date ranges.
    -A report that offers information about your audience.
A

-An attribute of a data set that can be organized for better analysis.

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21
Q

What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
    -The dates in your date range.
    -A segment of data separated out in a report for comparison.
    -The numbers in a data set often paired with dimensions.
A

-The numbers in a data set often paired with dimensions.

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22
Q

What is a “secondary dimension” in Google Analytics?

  • An additional widget you can add to a dashboard for more specific analysis.
    -An additional metric you can add to a report for more specific analysis.
    -An additional dimension you can add to a report for more specific analysis.
    -A visualization that allows you to understand the impact of your data.
A

-An additional metric you can add to a report for more specific analysis.

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23
Q

Which Google Analytics visualization compares report data to the website average?

Pivot view
Comparison view
Performance view
Percentage view

A

Comparison view

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24
Q

How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu

A

Choose “Greater precision” in the sampling pulldown menu

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25
Q

When selecting “Share Template Link” in the dashboard, what will be shared?

Dashboard only
Data only
Dashboard and data
Neither dashboard nor data

A

Dashboard only

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26
Q

When a dashboard is shared, users can edit the dashboard configuration.

True
False

A

True

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27
Q

What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping
Advertising features
User permissions on the view
In-Page Analytics

A

Advertising features

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28
Q

What report would best help identify potential browser issues with website traffic?

The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report

A

The Browser & OS report

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29
Q

What report shows what mobile devices were used to view a website?

The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”

A

The Devices report under “Mobile”

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30
Q

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name

A

Source, Medium, Campaign name

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31
Q

Which “sources” are available in Google Analytics?
(select all answers that apply)

googlemerchandisestore.com
Email
Google
(direct)

A

googlemerchandisestore.com
(direct)

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32
Q

Which “mediums” are available in Google Analytics?

(select all answers that apply)

organic
cpc
mail.google.com
referral

A

organic
cpc
referral

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33
Q

Which “channels” are available in the default Channels report?
(select all answers that apply)

Organic Search
Device
Display
Direct

A

Organic Search
Display
Direct

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34
Q

What report can show how particular sections of website content performed?

Location
Content Drilldown
Frequency and Recency
Top Events

A

Content Drilldown

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35
Q

What report lists the website pages where users first arrived?

Events > Pages
All Pages
Exit Pages
Landing Pages

A

Landing Pages

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36
Q

What report should be used to check if users are leaving from important pages on your website?

Landing Pages report
All Pages report
Exit Pages report
Pages report under Events

A

Exit Pages report

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37
Q

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term

A

Medium, Source, and Campaign

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38
Q

Which tags are standard Google Analytics campaign parameters?
(select all answers that apply)

utm_adgroup
utm_source
utm_medium
utm_content

A

utm_source
utm_medium
utm_content

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39
Q

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector

A

The URL Builder

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40
Q

Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

-www.googlemerchandisestore.com/?utm campaign = fallsale
- www.googlemerchandisestore.com/?utm_campaign=fallsale
-www.googlemerchandisestore.com/?utm_campaign=fall_sale
- www.googlemerchandisestore.com/?utm_campaign = fall sale

A
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
    -www.googlemerchandisestore.com/?utm_campaign=fall_sale
41
Q

Which are examples of Goals in Google Analytics?
(select all answers that apply)

Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form

A

Making a purchase
Signing up for a newsletter
Submitting a contact information form

42
Q

When creating a Goal in Google Analytics, which are required?
(select all answers that apply)

Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization

A

Goal Name
Goal Type
Goal Slot ID

43
Q

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above

A

All of the above

44
Q

AdWords lets users advertise on which properties?
(select all answers that apply)

Google Search
Google Display Network
DoubleClick Campaign Manager
Google AdSense

A

Google Search
Google Display Network

45
Q

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

Campaigns
Keywords
Bid Adjustments
Destination URLs

A

Bid Adjustments

46
Q

Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs
Adds AdWords tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages

A

Adds AdWords tags to campaign URLs

47
Q

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True
False

A

True

48
Q

What does Google Analytics call a URL that passes data parameters for reporting?

A tag
A hit
A dimension
A metric

A

A hit

49
Q

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage

A

Every time a user loads a webpage

50
Q

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking

A

Every time a user performs an action with event tracking

51
Q

What does Google Analytics use to differentiate new and returning users?
(select all answers that apply)

A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier

A

A browser cookie
A randomly-assigned unique identifier

52
Q

What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

-Analytics will inform the user that they need to set a new -Analytics cookie
-Analytics will not be able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
-Analytics will automatically recognize returning users

A

-Analytics will not be able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

53
Q

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True
False

A

False

54
Q

A session in Google Analytics times out after how many minutes by default?

5
15
30
60

A

30

55
Q

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import
Browser cookies
The Networking protocol
The Measurement Protocol

A

The Measurement Protocol

56
Q

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

1
2
3
4

A

1

57
Q

Which are Goal types in Google Analytics?

(select all answers that apply)

Destination
Shopping Cart
Pages/Screens per session
Duration

A

Destination
Pages/Screens per session
Duration

58
Q

If data is excluded from a view using a filter, it may be recovered within thirty days.

True
False

A

False

59
Q

Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope

A

Hit-level, session-level, or user-level scope

60
Q

When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs

A

Business objectives > key actions > KPIs

61
Q

What are macro-conversions in a measurement plan?

  • The metric data used to measure business success
    -The main website actions users take that accomplish stated business goals
    -The secondary website actions users take that lead to main actions
    -A list of keyboard shortcuts for measurement tasks in Google Analytics
A

The main website actions users take that accomplish stated business goals

62
Q

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters
Cross-domain tracking
Event tracking
Custom Dimensions

A

Cross-domain tracking

63
Q

Filters may be applied retroactively to any data that has already been processed.

True
False

A

False

64
Q

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia

A

Filter 1: include U.S. and Canada

65
Q

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking
Custom Metric
Custom Dimension
Custom Filter

A

Custom Dimension

66
Q

To pair metrics with dimensions, what should they have in common?

Same creator
Same creation date
Same view
Same scope

A

Same scope

67
Q

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit
Product
Session
User

A

User

68
Q

Custom Dimensions can be used in which reports?

(select all answers that apply)

As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports

A

As secondary dimensions in Standard reports
As primary dimensions in Custom Reports

69
Q

When a Custom Dimension is active, which data will it affect?

Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied
All of the data in the property
None of the data in the property

A

Data collected after the Custom Dimension was applied

70
Q

To collect the number of comments users posted to a website page, what feature would be used?

Custom Filter
Custom Dimension
Custom Metric
Custom Alert

A

Custom Metric

71
Q

Custom Metrics can have which scopes?
(select all answers that apply)

Hit
Product
Session
User

A

Hit
Product

72
Q

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label

A

Category, Action, Label, Value

73
Q

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

0
1
2
3

A

1

74
Q

Segments applied to reports can analyze data for which of the following groups?
(select all answers that apply)

Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns
Users who have children

A

Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns

75
Q

Custom segments may be created using which of the following criteria?
(select all answers that apply)

Dimensions
Metrics
Session dates
Sequences of user actions

A

Dimensions
Metrics
Session dates
Sequences of user actions

76
Q

How many segments may be applied at once?

1
2
3
4

A

4

77
Q

Because segments are applied before sampling, segmented data will not be sampled.

True
False

A

False

78
Q

What report shows data segmented by channel?

Segmentation
Source/Medium
Channels
Attribution

A

Channels

79
Q

AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Paid Search
Organic Search
Direct
Display

A

Display

80
Q

What report analyzes which webpages get the most traffic and highest engagement?

Active Users report
Engagement report
All Pages report
Frequency and Recency report

A

All Pages report

81
Q

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions

A

Last marketing activity

82
Q

Multi-channel Funnel reports can credit conversions across which channels?
(select all answers that apply)

Website referrals
Paid and organic search
Custom campaigns
Television channels

A

Website referrals
Paid and organic search
Custom campaigns

83
Q

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution

A

Assisted conversion

84
Q

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report
Active Users report
Users Flow report
Behavior Overview report

A

Active Users report

85
Q

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report

A

Cohort Analysis report

86
Q

Custom Reports have which capabilities?
(select all answers that apply)

Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Create a report with data-driven attribution

A

Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension

87
Q

What type of Custom Report shows a static, sortable table with rows of data?

Explorer
Flat Table
Map Overlay
Pivot Table

A

Flat Table

88
Q

Which would prevent data from appearing in a Custom Report?

(select all answers that apply)

A filter that filters out all data
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes
Too many dimensions applied to the Custom report

A

A filter that filters out all data
Dimensions and metrics of different scopes

89
Q

What is “remarketing” in Google Analytics?

  • When users visit a website for the first time and complete a conversion
    -When users are shown targeted ads to bring them back to a website and encourage a conversion
    -When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
    -When a user buys an available product from a competitor
A

-When users are shown targeted ads to bring them back to a website and encourage a conversion

90
Q

To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

Advertising Reporting Features
Demographics and Interests
Google AdWords or DoubleClick Bid Manager account linking
Custom Dimension

A

-Advertising Reporting Features
-Google AdWords or DoubleClick Bid Manager account linking

91
Q

Which remarketing audiences can be defined in Google Analytics?
(select all that apply)

Users who visited a specific page on a website
Users who played a video on a website
Users who speak a particular language
Users who searched for a product on Google Search

A

Users who visited a specific page on a website
Users who played a video on a website
Users who speak a particular language

92
Q

Remarketing can show relevant ads on which Google properties?

Google Display Network
Google Sites
Mobile apps
Google Search

A

Google Display Network
Mobile apps
Google Search

93
Q

What is the maximum duration a user can be included in a remarketing audience?

120 days
180 days
365 days
540 days

A

540 days

94
Q

What Google Analytics data can be used to define a remarketing audience?
(select all that apply)

Pre-defined Segment
Custom Segment
Custom Dimension
Custom Metric

A

Pre-defined Segment
Custom Segment

95
Q

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

100
1000
2000
5000

A

1000

96
Q

Which users could be targeted with Dynamic Remarketing to bring them back to a website?
(select all that apply)

Users who posted a favorable product review
Users who viewed a website search result page
Users who viewed product detail pages
Users who abandoned their shopping carts

A

Users who viewed a website search result page
Users who viewed product detail pages
Users who abandoned their shopping carts

97
Q

To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

The Google Search Center
The Google Analytics Center
The Google Merchant Center
The Google Help Center

A

The Google Merchant Center

98
Q

To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Segment
Custom Metric
Custom Dimension
Custom Report

A

Custom Dimension

Google Analytics (2 decks)

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