Questionnaires, ESM, Card Sorting

Question 1

What is the defintion of questionnaires?

Answer 1

paper-based, online why for asking user remotely to understand people, tasks, needs , etc or to inform or evaluate the design of an interactive technology

Question 2

remark some advantages and limitations of questionnaries?

Answer 2

advantages: remote, parallelisable, consistent, easy setup & distribution
disadvantage: it’s hard to design a good questionnaire, engaging with people directly gives more insight about their needs, questionnaires may not be helpful to unsderstand users and theirs problems

Question 3

How can the Specifity of this question be improved? “General: How useful was the new UI?”

Answer 3

Specific: the new toolbat was easy to find
…

Question 4

,explain the Likert scales. Which kind of riks ecountered in othe question option this scale can helpt to overcome?

Answer 4

Liker Scales: Ask for people to indicate agreement with a statement, usualy in a 5-point scale like 1: strongly agree and 5 strongly disagree.
It helps to overcome people giving a opiniion they don’t really have e.e. yes or no questions and people no commiting at all e.b yes, no, neutral questions.

Question 5

what is a good strategy to be adopted related to the order of complexity of quesitons?

Answer 5

sandwich hard and complex questions at the middle => easy and interesting question at begin and end.

Question 6

what are condition questions?

Answer 6

triggers next question according to the last answear. Helpt to better understand user choices

Question 7

Which could be a meaninfull insight of reversing the orientation of rating scales e.g in Q4, whereby questions Q1, Q2, …., Q10 all have same orientation?

Answer 7

evidence users that are only clicking through the questions

Question 8

Give 6 points to watch out by designing a questionnaire?

Answer 8

1. Wording: understandable and not suggestive
2. Specificity: Interpreted consistently and the way you want
3. answear options: clear and complete
4. structure: no order effects of questions or items
5. motivation: user provide carefully considered answers
6. relevance: reached the right target group

Question 9

What is ESM? List 3 advantages and challenges for this method.

Answer 9

ESM: Experience Sampling Method - proactively trigger people to share experiences directly via their gadgets
advantages: rich media collection, context reconstruction, avanced question logic(e.g question depend on previous input)
challenges: participant motivation(too frequent actions), study equipment(costly development), data quality (answers influenced by the observation process)

Question 10

what is card sorting method for?

Answer 10

find out user’s expecatitions on how things should be organised (like hierarchies, classifications, categories)

Question 11

what are the general 4 steps to conduct a card sort?

Answer 11

1. create cards for the things you want to sort.
2. shuffle and give to user.
3. user look trough cards and create groups, tell its ok to change mind and iterate.
4. user name these groups.

Question 12

what is the main difference between open and closed card sorting?

Answer 12

open: user freely gives the group labels
closed: group labels are predetermined

Question 13

explain the keyword-matching problem in context of Card Sorting. What could be a strategy to overcome this?

Answer 13

wording on the cards migh bias/induct the results. Identify possible inductiiving wording and use synonyms and non-parallel/comparable structures