Questionnaires Flashcards
1
Q
What is wrong with this question
“Do you agree that the shopping centre is well laid out and it is easy to find the good you need?”
A
It is leading because it makes it hard for you to answer negatively and it is too open because it doesn’t have boxes
2
Q
What is an open question
What are advantages/ disadvantages
A
Have no suggested answers
Gives people change to reply as they wish
Advantages - allows for a range of answers
Disadvantages - range of responses too broad - hard to analyse
3
Q
What must the question you are asking have
A
Time frames
4
Q
What is a pilot study and what why will it help
A
It is a practice run of a questionnaire To give you an idea of: How long it will take How much it will cost See if the questions make sense Find errors
5
Q
What is a leading question
A
A question that infers an opinion
