Questionnaires Flashcards
(14 cards)
What are social surveys?
They are large scale studies which collect standardised data from a large group of people.
What does operationalise mean?
To make it measurable. The participant must be able to understand what the researcher is looking for.
What is a pilot questionnaire?
You must test out your questionnaire, before doing them.
What type of questions could be asked on a questionnaire?
Closed questions
✨Designed to get quantitative data
✨Involves the researcher pre-setting the responses
Open Questionnaires
✨Asks the respondent to answer the question in their own ords
✨Provides more qualitative data
What the practical advantages and disadvantages of closed questions questionnaires?
Advantages
✨Easier for respondents to reply increasing the reseach opportunity
✨Easy to produce standardised, statistical data.
Disadvantages
✨Limited choice of answers limiting research opportunity
What are the ethical advantages and disadvantages of closed questions questionnaires?
Advantages
✨Easy to gain consent
✨Non-intrusive
Disadvantages
✨The reseacher imposes a limited choice of answers
What are the theoretical advantages and disadvantages of closed questions questionnaires?
Advantages
✨More reliable
✨Researchers cn check findings and repeat the research
Disadvantages
✨Meaning of questions may be unclear (validity)
✨Respondents cannot explain their views fully (validilty)
What are practical advantages and disadvantages of open question questionnaires?
Advantages
✨Cost efficient qualitative data
Disadvantages
✨People are put off by having to provide long responses limiting research opportunity
✨It is hard to quantify and turn into statistical data
What are the ethical advantages and disadvantages of open question questionnaires?
Advantages
✨Easy to gain consent
✨Non-intrusive
What are the theoretical advantages and disadvantages of open question questionnaires?
Advantages
✨Produces more valid data, respondentscan use their own words
✨They provide more detailed results and depth compared to pre-coded questionnaires
Disadvantages
✨Not as reliable - hard to repeat
✨May only attract biased participants
What are advantages and disadvantages of face-to-face questionnaires?
Advantages
✨Practical - Relatively high response rate
✨Theoretical - Interviewer can clarify questions and gain insight (Verstehen)
Disadvantages
✨Theoretical - Interview bias
✨Practical - Very time-consuming and therefore more expensive
What are the advantages and disadvantages of telephone questionnaires?
Advantages
✨Practical - Relatively cheap and easy access to a wide geographical area
Disadvantages
✨Practical - response rate may be low
✨Theoretical - Respondent may be influenced by researchers voice.
What are advantages and disadisadvantages of postal questionnaires?
Advantages
✨Practical - Relatively ceap and easy to access to a wide geographical area
✨Theoretcial - No interviewer bias from direct contact
Disadvantages
✨Practical - Response rate may be very low
✨Theoretical - Respondent may not be typical of the population as a whole
What are the advantages and disadvantages of internet questionnaires?
Advantages
✨Practically - Very cheap and very quick
✨Practical - No geographical limits
Disadvantages
✨Practical - Response rate may be very low
✨Practical - digital divide between wealthy and poorer groups/countries