Questionnaires Flashcards
What is a questionnaire?
A series of questions designed to gather information about a certain topic that provides data
What are 3 strengths of questionnaires?
- Finds out what people think and feel
- Data can be easily collected from large numbers of people relatively quickly
- Respondents may be more willing to reveal information than in an interview as no researcher present
What are 2 weaknesses of questionnaires?
- Open to social desirability bias as respondents may want to look god to the researcher so therefore low validity
- The sample may be biased as only certain types of people may fill out questionnaires
What types of questions are asked in questionnaires?
- Open
- Closed
What is an open question?
A question that has no set answer and is open to many responses that produces qualitative data
e.g What is the meaning of life?
What are 2 strengths of open questions?
What are 2 weaknesses of open questions?
What is a closed question?
A question that has a predetermined answer that produces quantitative data
e.g What is 2 + 2?
What are 2 strengths of closed questions?
What are 2 weaknesses of closed questions