Prejudice: Culture

Question 1

Define ‘collectivist’

Answer 1

Believing in helping the community and working together

Question 2

Define ‘individualistic’

Answer 2

Looking out for yourself and being more independent

Question 3

What is a piece of evidence supporting that collectivism lowers prejudice?

Kleugal (1990) - PEE

Answer 3

P - Kleugal (1990) supports collectivism affecting prejudice
E - Found that collectivism is associated with greater tolerance and lower racism
E - Collectivist cultures less likely to show prejudice

Question 4

What is a piece of evidence supporting that collectivism increases prejudice?

Al-sahrani and Kaplowitz (1993) - PEE

Answer 4

P - Al-sahrani and Kaplowitz (1993)
E - Found that Saudi people (collectivist) reported more in-group favouritism and negative out-group bias than Americans (individualistic)
E - Collectivism may increase prejudice not lower it

Question 5

Define ‘multiculturalism’

Answer 5

Multiple cultures living in one area

Question 6

What is a piece of evidence to support multiculturalism as an explanation of prejduice?

Guimond (2012) - PEE

Answer 6

P - Guimond’s (2012) research supports multiculturalism affecting prejudice
E - He found that cultures involving MC were pro-diversity and cultures involving AS were more prejudice with the lowest level of prejudice found in Canada (MC) and highest level of prejudice found in Germany (AS)
E - This demonstrates that cultures who are multicultural are less prejudice than those that aren’t

Question 7

What is a strength of culture as an explanation of prejudice?

Holistic - PEE

Answer 7

P - Holistic
E - Looks at wider issues not just personaility
E - Findings are more credible

Question 8

What is a weakness of culture as an explanation of prejudice?

Ethics - PEE

Answer 8

P - Potentially unethical
E - Suggesting some cultures are more prejudice than others can have negative repercussions
E - Consequences of these can compromise the image of a certain culture, leading to more prejudice