questionnaires Flashcards
types of questions
closed ended
open ended
yes / no questions
multiple option questions
multiple choice questions
scaled questions
practical advantages of questionnaires
cost - cheap as main costs are printing as postage
time - can cover large population very quickly - Conner and Dewson - 4000 questionnaires to students - study of factors influencing decisions of working-class students
access - as questionnaires are posted nationwide, they can get access to a large number of respondents
ethical advantages to questionnaires
informed consent - if respondents choose to return the questionnaire this is seen as informed consent
confidentiality and privacy - most respondents are only identified by a code number and linked names and addresses are kept securely
theoretical advantages to questionnaires
replication - same questionnaire is used repeatedly with identical questions in same order and with same choice of answers - high reliability
Validity - positivists - due to being reliable and objective research, data gained has high validity as it accurately reflects views of participants
objectivity - high objectivity as detached form of research where researcher does not influence participants responses - detachment
practical disadvantages of questionnaires
cost - to encourage participation, researchers often send follow up questionnaires and offer financial incentives eg prize draws
time limit - questionnaires need to be short as long questionnaires rarely returned - can limit amount of info gathered
ethical disadvantages of questionnaires
no real problem - as long as anonymity is maintained - no real ethical issues
theoretical issues of questionnaires
truthfulness - answers may not be true - may not understand question or their answers not reflect actual behaviour - Gallup survey suggested 35% Episopalians had been to church when only 16% did - Bruce 1995
response rates - postal questionnaires - lower representativeness of research - often low response rates
snapshots - only a snapshot of a moment - no evidence of change overtime - lower validity
positivist views on questionnaires
reliable, objective and representative in quantitative form
allow for correlations to be discovered
help identify social facts and social laws
respondents not influenced by researcher so valid
interpretivists views on questionnaires
questionnaires do not produce valid accurate data - predetermined responses so limited info
reveal how interactions occur between people and only produce a snapshot
reveal patterns in data but cannot answer why the pattern exists
feminist views on questionnaires
patriarchal view of research
impose researcher’s view
unequal power relationship between dominant researcher and compliant respondent