question 21: marketing mix

Question 1

explain how marketing mix place is important

Answer 1

Place = component of the marketing mix that is concerned with getting the product from the producer to the consumer.
it is also concerned with the physical location of the business.

It is important as
Businesses are now adapting a new technology strategy called click and collect. This is when the customer makes the purchase online and collects from the store. This shows that a marketing mix place is important as it gives business options on how they receive their products.

Focus more on the design of the website.

Other elements of the marketing mix are becoming less important as for e.g online sales increasing means physical environment has decreased as more people are purchasing things online.
Evaluation: all the marketing mix is important but it just depends on the context of the business.