Quantitative and Qualitative Measurement Flashcards
How do quantitative researchers measure data?
- Measurement occurs prior to data collection (deduction)
- Measurements and data are numbers
- Measurements link concepts to data
How do qualitative researchers measure data?
- Measurement occurs during data collection (induction)
- Measurements and data are abstract
- Concepts are developed based on measurements
What is conceptualization?
Process of developing clear conceptual definitions for abstract ideas
What is quantitative conceptual definition?
A careful, systematic definition of a construct that is explicitly written to clarify one’s thinking
What is quantitative operationalization?
The process of moving from the conceptual definition of a concept to a set of measures that allow a researcher to observe it empirically
What is quantitative operational definition?
The definition of a variable in terms of the specific activities to measure or indicate it with empirical evidence
What is a conceptual hypothesis?
- Researcher expresses variables in abstract, conceptual terms, and expresses relationship among variables in theoretical way
- Abstract, causal relationship between 2 concepts
What is an empirical hypothesis?
- Researcher expresses variables in specific terms and expresses the association among the measured indicators of empirical evidence
- Degree of association between indicators
What is the concrete empirical world?
If the operational indicators of variables are logically linked to a concept, they will capture what happens in the empirical social world and relate it to the conceptual level
What is qualitative conceptualization?
Process of forming theoretical definitions as the researcher organizes (CODES) data
What is qualitative operationalization?
- Describing how specific observations about data contributed to working ideas that are the basis of conceptual definitions
- Not pre-planned; after-the-fact description
- Occurs BEFORE conceptualization
What is reliability?
- Dependability/consistency of the measure of a variable
- Measurement will repeat same results under same conditions
- Necessary for validity (for quantitative) and easier to achieve
How do you increase reliability?
- Clear conceptualization to eliminate “noise”
- Each measure should indicate only 1 concept - Use a precise level of measurement
- To pick up detailed information - Use multiple indicators to measure a variable
- Several measures are less likely to have the same systematic error - Use pilot tests or pre-tests
- You can even search literature to replicate measures other researchers have used
What is validity?
- The ability to generalize findings outside a study, the quality of measurement, and the proper use of procedure
- A term meaning “truth” that can be applied to the logical tightness of experimental design
What are the 4 types of validity?
- Internal validity: ability of experimenters to strengthen a causal explanation’s logical rigour by eliminating potential alternative explanations for an association
- External validity: ability to generalize from experimental research to settings or people that differ from the specific conditions of the study
- Statistical validity: achieved when the appropriate statistical procedure is selected and the assumptions of the procedure are fully met
- Measurement validity: how well an empirical indicator fits with the conceptual definition of the concept