Quantitative and Qualitative Data Flashcards
1
Q
Qualitative Data
A
Non-numerical data used in a relatively unstructured and open ended way
2
Q
Qualitative Data Examples
A
Photos Interviews Poems Art Lyrics
3
Q
Qualitative Data Advantages
A
Depth and detail
Openess
Simulates individual experiences
Attempts to avoid pre-judgements
4
Q
Qualitative Data Disadvantages
A
Fewer people studied Less easy to generalise Difficult to systematically compare Dependent on skills of researcher Bias Time
5
Q
Quantitative Data
A
Numerical data that’s associated with the scientific and experimental approach
6
Q
Quantitative Data Examples
A
Census data
Market research data
Statistics
7
Q
Quantitative Data Advantages
A
Greater number surveyed Greater accuracy Can be replicated, and compared Personal bias avoided Time
8
Q
Quantitative Data Disadvantages
A
Narrower amount of data collected
Limited results, numerical rather than narrative
Pre-set answers don’t reflect feeling
Questions can have structural bias, therefore false representation
Not in depth
