Qualitative vs Quantitative

Question 1

Qualitative

Answer 1

Worded data

Question 2

Qualitative - Evaluation

Answer 2

Pros
Researcher gains more personal view
Can give causes/effects
Allows for contradictions
Cons
Subjective, so often unreliable and not valid
Often small sample sets, as time-consuming
Analysis is difficult

Question 3

Quantitative

Answer 3

Numerical data

Question 4

Quantitative - Evaluation

Answer 4

Pros:
Objective
Valid & reliable
Time efficient
Hypothesis can be tested
Cons:
Often unnatural settings
No reasoning of data