Qualitative Research Methods (Week 5) Flashcards
Qualitative research involves…
Observing people in natural surroundings; or
Interacting with people; and
Interpreting their beliefs and behaviour.
Qualitative data is _______, ______ or ____
Textual, visual or oral
Qualitative data focuses on…
Stories, visual portrayals, meaningful characterisations, interpretations and other expressive descriptions
Ethnography is a research approach based on…
observation of the customs, habits and differences between people in everyday situations
Introducing change to a group environment, attempting to solve a problem and linking feedback back to the process is _____ research
Action
Depth technique involves…
Developing a view of the future and using a group of disparate experts in a series of interactions, then summarising and refining to find consensus.
The focus group setting is usually…
Informal (‘living rooms’) or conference room with specific recording technology
The standard sample size for a focus group is…
8-12 participants
Focus groups usually run for…
1-3 hours
