Qualitative Research

Question 1

Characteristics of qualitative research

Answer 1

Data collected then theory formed

Research method evolves as more data is collected

Question 2

Advantages qualitative research

Answer 2

Helps to build new theories easily
Doesn’t need large sample size
No strict design plan needed, can be improved through study

Question 3

Disadvantages qualitative research

Answer 3

Results and success heavily dependent on researcher’s ability
Can’t generalise findings to general population
Time intensive

Question 4

Sampling in qualitative research

Answer 4

Purposeful not random, so people chosen for specific criteria
Types of sampling: maximum variation(choose multiple perspectives) or homogenous (choose people with similar characteristics), snowball (participants refer friends, useful for hidden populations), expert sampling

Question 5

Data saturation

Answer 5

Describes point when no new themes/topics are coming out of data

Question 6

Size of qualitative sample determined by

Answer 6

Research question and saturation point
Data collection method
Research strategy (all data then analysis, or drop between the 2)
Logistical concerns e.g. money/time

Question 7

Observation method of qualitative data collection +/-

Answer 7

+ What people do so no recall bias

- People act differently when observed

Question 8

Interview method of qualitative data collection +/-

Answer 8

+Detailed info

• Labour intensive
• Interpretation can be difficult

Question 9

Focus group method of qualitative data collection +/-

Answer 9

+ Quick information gathering and social consensus

- Needs skilled facilitator so everyone expresses viewpoints, not just 1 or 2